Toshiba announced a major overhaul of its brand in the U.S. today. Following the lead of its parent company, which became Dynabook on January 1, Toshiba America Client Solutions will now be known as Dynabook Americas.
"Although our name is changing, we are still the company that in 1985 introduced the world's first laptop and pioneered the adoption of more than 30 World's First Technologies, including design, battery, display and wireless breakthroughs, which have shaped the modern laptop," Dynabook Americas Senior Vice President Takayuki Tono said in a press release.
According to Dynabook, the name change won't have any impact on the day-to-day business of its American arm. Rather, the move is meant to "[ensure] synergy" between the American division and its parent company. Similar name changes are also in store for the organization in Europe, Singapore, Canada, and Australia.
"The Dynabook brand is well established in Japan and represents more than 30-years of award-winning products featuring a wide variety of world's first technological innovations," Dynabook said in a press release announcing the rebranding. "Dynabook Americas looks to build on this heritage of innovation, reliability and quality in the United States."
According to Dynabook, the company plans to continue using its Portégé, Tecra, and DynaEdge sub-brands following the rebranding.
The move comes several months after Sharp snapped up Toshiba's PC business for $36 million.
