Latest about Xbox Game Studios
UK watchdog bans Call of Duty advert for being "irresponsible and offensive"
News The UK’s Advertising Standards Authority has banned a Call of Duty: Black Ops 7 advert after nine complaints, ruling it inappropriate, despite no explicit imagery being shown.
Xbox and Blizzard have a healthy and "empowered" creative partnership
Blizzard Blizzard president Johanna Faries describes the studio’s relationship with Xbox as highly empowered, emphasizing support, communication, and creative agency following Microsoft’s acquisition.
Sarah Bond highlights XPA engagement, avoids 30% margin talk
News Xbox Play Anywhere is driving higher engagement, according to Sarah Bond, though questions around Microsoft’s reported 30% margin targets remain unanswered.
Steve Downes reflects on the challenges of Halo 5's campaign
News Steve Downes talks about why Halo 5’s marketing set misleading expectations, how trailers conflicted with the final campaign, and why voicing Master Chief became more challenging during promotion.
Does Fable represent Xbox's new AAA future? I think "yes."
Xbox Xbox might have shed exclusivity, but in a post-Roblox world, it absolutely had no choice.
State of Decay 3 is "coming on really well," but Xbox's publishing lead can't say more
Xbox Six years after its initial announcement in 2020, Xbox's State of Decay 3 is "coming on really well" according to Xbox Game Studios head Craig Duncan.
Xbox Game Studios head says "we want our games to reach the most players that we can"
Xbox Craig Duncan, the head of Microsoft's Xbox Game Studios, says that the publisher wants "to reach the most players that we can" with its game releases.
Forza Horizon 6 gets May 2026 release date
Xbox Playground Games and Turn 10 have officially announced a May 2026 release date for Forza Horizon 6 on Xbox and PC, with plans for a PlayStation launch later this year.
