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HoloLens 2 could represent Microsoft's next significant step in mobile
By Jason Ward last updated
HoloLen creator Alex Kipman famously stated "smartphones are dead." An appearance of HoloLens 2 at Mobile World Congress may be the beginning of the smartphones end.
Microsoft isn't trying to be cool, its 'empowerment' strategy is about making others cool
By Jason Ward last updated
Many people bemoan Microsoft's lack of a "cool factor". But Microsoft isn't trying to be cool, its making others cool.
Why progressive web apps (PWAs) may ultimately benefit Google more than Microsoft
By Jason Ward last updated
The hybrid web-app solution, progressive web app, is touted as the possible solution to Microsoft's app gap; but it may do more good for Google than for Microsoft.
Microsoft's NFL partnership puts spotlight on Surface on and off the gridiron
By Jason Ward last updated
Microsoft's Surface and NFL partnership shows the power of Surface on the field and off, in the personal lives of many of its top players.
Microsoft WILL release a Surface 'phone' — but it could take a while
By Jason Ward last updated
Microsoft's Surface 'phone' strategy is long-term and includes many parts, but the company will launch such a device once all the pieces are in place.
How 5G and Progressive Web Apps may fix Microsoft's app gap
By Jason Ward last updated
Microsoft's app gap is a problem 5G, Progressive Web Apps and more advanced processors may be able to solve.
Cortana is headed to everyone, everywhere — if Microsoft gets its way
By Jason Ward last updated
Cortana's still alive and well, and Microsoft plans to bring 'her' and AI to everyone.
Google's Home Hub smart display spotlights another Microsoft failure
By Jason Ward last updated
In 2016, we learned of Microsoft's Home Hub plan to turn Windows PCs into Cortana-powered "smart displays." Google's Home Hub is Microsoft's Home Hub dream that never happened.
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