Latest about Microsoft Surface Phone
Yes, the Surface phone should be a full PC — and this is how it should be marketed
By Jason Ward last updated
If the Surface phone is a PC Microsoft can market it based on its PC strength without facing the hurdles in the smartphone space.
No, Windows phone isn't dead — and it may never die
By Jason Ward last updated
Whenever Gartner releases its latest smartphone market share numbers, the expected decline in Windows phone market share is followed by the expected, "Windows phone is dead!" mantra.
Why Microsoft's 'we have Windows 10 Mobile for phones' doesn't contradict Pocket PC vision
By Jason Ward last updated
Microsoft's Joe Belfiore said Windows 10 Mobile is for phone experiences. That doesn't contradict a full Windows on ARM on telephony-enabled pocket PCs vision, however.
Why Windows 10 S, Project Centennial are critical to Continuum's success
By Jason Ward last updated
Microsoft's CEO Satya Nadella has stressed the Continuum feature in Window Mobile's importance in relation to Microsoft's mobile strategy.
Should Windows phone fans be optimistic about Microsoft's mobile strategy?
By Jason Ward last updated
Many people want Microsoft's mobile efforts to succeed. Others have lost hope. But can the strategy be objectively acknowledged and observed without an optimistic or pessimistic perspective?
Is the Windows phone fan community imploding?
By Jason Ward last updated
Microsoft's unsuccessful mobile efforts have angered the fan base. That same group of loyalists are now taking that anger out on one another. Is the Windows phone fan base imploding?
With 'Surface phone,' will Microsoft learn from its past marketing mistakes?
By Jason Ward last updated
One thing that irks many passionate Windows phone fans more than almost anything else is Microsoft's apparent lack of passion for its mobile platform.
Seeing Microsoft's mobile future requires big-picture perspective
By Jason Ward last updated
Does Microsoft have a mobile strategy? Yes, but to see it you must look beyond the yearly cycle governing the smartphone industry.
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.