Latest about Augmented Reality
If 3D is for everyone, why isn't Microsoft marketing Paint 3D to anyone?
Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.
Without a phone, Microsoft's AR efforts may be worthless
Without a smartphone, Microsoft's augmented reality (AR) efforts may be overshadowed by Apple's ARKit and Google's ARCore phone-based approaches.
Microsoft's 'Surface phone' should include AR glasses, a pen and exclusive apps
Before 2007 Microsoft's Windows Mobile OS had a dominant position in mobile. Before June 2017 Microsoft had an undisputed lead in augmented reality (AR) as well. In both instances, Apple flipped the script.
Microsoft HoloLens and Insider chiefs suggest smartglasses will replace smartphones
Microsoft's Dona Sarkar and Alex Kipman believe AR smartglasses will replace smartphones. And they may very well be right. Here's why.
Will Microsoft's smartglasses strategy be overshadowed by rivals?
Microsoft recently communicated a vision to enable wearables that transition between AR and VR. Samsung and ODG may grab consumer mindshare with similar visions, however.
Microsoft leadership: Here's who is accountable for what in Redmond
Microsoft's leaders bear the burden of guiding Microsoft through exciting and competitive times. Here's a quick look at the company's leadership.
A "HoloLens" for everyone; Microsoft is democratizing HoloLens tech
When Microsoft introduced the untethered holographic computer that is the HoloLens nearly two years ago, everybody wanted one.
A media-focused HoloLens could help Microsoft bring AR to consumers
With Apple's consumer-focused AR strategy, Microsoft's HoloLens and Windows Mixed Reality may be overshadowed. But media-focused HoloLens for home, targeted at consumers, could turn the tide.
