T-Mobile kicks off "Windows simple" ad campaign for Lumia 710

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Yesterday, we saw the first commercial with the Lumia 710 for T-Mobile making the rounds. Today, the 710 (see our review) actually goes on sale in various locations and T-Mobile seems to be pushing the "Windows simple" tagline which we really like.

Will it be enough? Well, we don't really view it like that as we this as a Nokia described, a beachhead, to attack various price points and demographics. In that sense, we're exited about the 710 and hope it does well on T-Mobile.

The "Windows simple" ad line though is interesting only because it seemingly runs contradictory to what people expect from Windows. Hopefully it will get customer's attention.

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Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and wearable tech. He has reviewed laptops for over 10 years and is particularly fond of 2-in-1 convertibles, Arm64 processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, performed polysomnographs in NYC, and was a motion-picture operator for 17 years.