Surface Duo fidgets, flips, and folds in new ad from Microsoft

Surface Duo
Surface Duo (Image credit: Daniel Rubino / Windows Central)

What you need to know

  • Microsoft's latest Surface Duo ad shows off the unique form factor of the device.
  • In the ad, people flip, fold, and pocket the Surface Duo.
  • The Surface Duo launches on September 10, starting at $1,400.

Microsoft's Surface Duo launches tomorrow, September 10, 2020. With the long wait almost over, Microsoft decided to share one last ad before the device launches. The ad shows off the unique form factor of the Surface Duo, emphasizing all of the different positions that people can use it in.

In the ad, people flip the Surface Duo around, toss it in the air, and rotate it around in their hands. There's even a magician who makes the Surface Duo disappear at one point and then take the device out of his jacket pocket to answer a call.

Does Surface Duo fit in a pants pocket? Let's find out.

The Surface Duo is Microsoft's first mobile device to ship in years, and the company seems anxious to show off all of its hard work. We'll cover the Surface Duo's launch this week and make sure to break down everything we learn about the device, so stay tuned throughout the week.

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Sean Endicott
News Writer and apps editor

Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.