Spotify has launched its Spotify Wrapped 2020 campaign, its annual throwback recapping your past 12 months across its music platform. It returns yet again with a deep dive into your top tunes of this year, revealing your top artists, songs, genres, and other stats through an insight into your listening habits. It comes during a year where music, among other forms of online entertainment, has been increasingly fundamental to our lives. Hey, you might even learn something new – or embarrassing – about yourself in the process.
This year you can access your year in review via the Spotify Wrapped webpage or through its mobile apps for iOS and Android under a dedicated Home page tile. This year's story-inspired format talks through your top-played tracks, the discovery of new genres and artists, and other playback statistics collected throughout the calendar year.
The streaming service also leveraged the opportunity to share new global statistics. The service named Puerto Rican rapper, Bad Bunny, as its most streamed artist on the platform, while Blinding Lights by The Weeknd became the most-streamed track. And as Spotify further pushes into the podcasts space, it named The Joe Rogan Experience, TED Talks Daily, and The Daily as global favorites.
It also illustrated the abnormality of this year with quirky playlist trends, seeing a 1,400% increase in work-from-home-themed playlists between April and May 2020. Various other at-home chores were highlighted during this period, with a 430% increase in gardening playlists and a 40% increase in those named around cleaning.
Spotify Wrapped remains a popular campaign for the music streaming service, with its personalized statistics and shareability making this a defining end-of-year event for the platform. Let us know your most interesting stats in the comments below.
