Microsoft's aggressive ad strategy, Windows 10's death, and Copilot+ PCs have FINALLY pushed Windows 11's market share to an all-time high since launch

Microsoft Surface Pro 11 with Qualcomm Snapdragon X Elite
(Image credit: Daniel Rubino)

What you need to know

  • Windows 11 holds 30% of the market share, pushing Windows 10 to 65%.
  • The slight gain is attributed to Windows 10's looming end of support and the hype building around AI PCs.
  • You'll need a Copilot+ PC to access Microsoft's new AI features that just shipped as part of the 24H2 release.

Microsoft launched Windows 11 as Windows 10's successor in October 2021. However, the firm's hopes for the operating system haven't fully come to fruition, which can be attributed to its stringent system requirements, flawed design elements, and more. 

Despite Microsoft's aggressive ad campaign to get Windows 10 users to upgrade to Windows 11, users are seemingly hell-bent on sticking to Windows 10. As you may know, Microsoft is slated to end support for Windows 10 on October 14, 2025, and has been rallying users to upgrade to Windows 11 to avoid inconveniences. The company even recommends the operating system as an excellent source for celebrity gossip, stocks, and weather updates.

Windows 10's inevitable doom, coupled with the hype around Copilot+ PCs, is seemingly mounting pressure on users to transition to Windows 11. 

According to Statcounter's latest report highlighting the Windows operating system market share, Windows 11 now holds 30.83% of the market share—the highest bar since its launch (via Neowin).

Consequently, this has pushed Windows 10's dominant grasp on the market share saddle down to 65%. Comparatively, Windows 11 held 29.7% of the market share last month, depicting a slight gain. 

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Is Windows 10's death and AI PCs enough?

Windows 10's Start menu (Image credit: Future)

Market analysts and experts are betting big on Windows 10's looming death and the hype building around AI PCs to foster the great upgrade to Windows 11. However, it's not that simple. Microsoft's integration of AI across its tech stack has further complicated the system requirements for Windows 11, version 24H2, which ships with crazy new AI features like Live Translation, Windows Studio Effects, and more.

The AI-powered features ship exclusively to Windows users with the coveted Copilot+ PCs with dedicated NPUs (neural processing units). Interestingly, a new report suggested that no one uses AI tools like Microsoft Copilot and ChatGPT. Does this mean AI is a fad? Another reported that over 30% of AI projects will be abandoned by 2025 after proof of concept.

Microsoft is mainly in its investors' good books, especially after its recent earnings report. Investors have raised concerns that the tech firm's expenditures don't match its profits. At times, even Microsoft's exorbitantly priced extended security update (ESU) program for Windows 10 seems more attractive since users will get to retain their devices and continue to receive essential security updates well beyond Windows 10's imminent death.

Windows 10's end of support could potentially lead to "the single biggest jump in junked computers ever," with Public Interest Research Group (PIRG) indicating it could hurt Microsoft's sustainability and environmental goals.

Whenever I hop on Reddit or X (formerly Twitter), I feel like someone is transitioning from Windows to Linux. There's much Microsoft could do to make the Windows operating system user experience more worthwhile, such as taking cues from Stardock's Start11 or the Files app

In the interim, the tech giant has a dedicated webpage highlighting Windows 11 features, comparing Windows 11 to Windows 10, and providing a detailed guide to help users identify and buy a new laptop.

Start11 | $6.99 at Stardock

Start11 | $6.99 at Stardock

Start11 is customization software that lets you choose how the Start menu looks on Windows 11 or Windows 10. Its most recent update adds three new styles and several other improvements. 

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Kevin Okemwa
Contributor

Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. You'll also catch him occasionally contributing at iMore about Apple and AI. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.

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  • wojtek
    Yawn... there is no hype around ai PC... and windows 11 adoption is still ridiculously abysmal xD
    Reply
  • Klovourer
    People will start switching to win11 in droves when their favorite games won't run on win10. I’m on 11 because I read that it works better for one of my games :LOL:
    Reply
  • wojtek
    Klovourer said:
    People will start switching to win11 in droves when their favorite games won't run on win10. I’m on 11 because I read that it works better for one of my games :LOL:

    For better or of worse gamers constitue only a fraction of the users ;) besides - why would games stop working under Win10? (not to mention if someone is not (die-)hard gamer there is always Proton (which for some games give performance boost as well ;) )

    As for the title at hand - AI and the surroundings are growing more and more to be next "dotcom" bubble - we saw a prelude to it's bursting this week ;)
    Reply