Microsoft veteran software engineer explains the development of the Start menu as a Windows 95 feature before it turned into a Windows 11 'billboard'

What you need to know

  • A former Microsoft employee narrates how he wrote the Start menu for Windows 95.
  • Windows 11's Start menu has received considerable backlash from users due to its flawed design and redundancy.
  • Microsoft's recent move to bring ads to the Start menu in Windows 11 isn't popular among avid users.

Avid Windows users are in a love-hate relationship with the Start menu in Windows 11. But how did the app come into existence in the first place? Microsoft veteran Dave W. Plummer, aka Dave's Garage, known for his contributions across the Windows ecosystem, including adding ZIP file support to Windows over 30 years ago, recently narrated how he wrote the Start menu for Windows 95. 

In the 6-minute long YouTube video, Plummer admits that developing the Start menu was a team effort. While the former Microsoft employee says the Windows 95 team should take the "lion's share of credit" for developing the Start menu, his efforts are consistent across the app. "I wrote the stuff that paints the stuff that you see in the beginning, and that actually runs the program that you run at the end," added Plummer.

It's worth noting that Windows 95 already had a Start menu but was riddled with critical issues. And though it worked well enough, it said Windows 95. Plummer highlighted Microsoft's plans for the product wouldn't support that moniker. 

According to Plummer:

"We couldn't just change it to Windows NT because that was not going to be the name of the product long term it was Windows NT 4 Professional or Workstation or Advanced server, depending on what product skew you have. And so we needed to put that in the Start menu. And if we had that for all the different languages that Windows NT supported, that would be a huge Matrix of these Bitmaps we would have to create in advance and, hopefully, dynamically load on the fly when you went to render the Start menu, and not take up memory and cash it."

To avoid these issues, Plummer wanted to render the platform live using Graphics Device Interface (GDI) and painted the blue and black gradient on the Start menu. The software engineer indicated that the system would automatically dither the gradient if your PC didn't have all the colors. 

Plummer also pointed out that rendering text was also an issue since, at the time, you couldn't draw sideways text. While it was impossible on Windows 95, Windows NT shipped with a neat feature dubbed coordinate transformations that served as a workaround. It allowed Plummer to render the text at a 90-degree angle, allowing it to fit in the bar. And the rest is history.

Windows 11 users have no love for the Start menu

Start menu in Windows 11 (Image credit: Future)

With a bit of context about the development process of the Start menu, it's evident that it's no easy feat. Over the years, Microsoft's Windows team has added different flavors to the Start menu, but Windows 11's Start menu has received a lot of backlash from users.

Microsoft's decision to bring ads to the Start menu in Windows 11 isn't making things easier. Windows 11's stringent system requirements and flawed design are among the main contributing factors to why many users continue to stick to Windows 10 despite its looming death slated for October 14, 2025

Start11 | $6.99 at Stardock

Start11 | $6.99 at Stardock

Start11 is a customization software that lets you tweak the appearance of the Start menu on Windows 11 or 10. Its most recent update ships with a new auto-hide option for the taskbar.

Interestingly, despite running Windows 11 on a sophisticated $1,600 device, a former Microsoft software engineer shared his frustrations and referred to the Start menu's performance as "comically bad."

The lack of love for the Windows 11 Start menu has also led to a few alternative options, including Start11 from Stardock, which lets users replace the original menu with one from various eras or make a custom one.

Kevin Okemwa
Contributor

Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. You'll also catch him occasionally contributing at iMore about Apple and AI. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.

  • DaveDansey
    "Windows users are in a love-hate relationship with the Start menu"

    then further down...

    "Windows 11 users have no love for the Start menu"

    So a "hate-hate" relationship then :-)

    Luckily there is a very simple and free way to fix it with "Winaero tweaker" - if your start menu just comprises of a set of live tiles, arranged how you like (as mine is), upon upgrade to W11, this tool will put it back exactly like you had it on W10.
    Reply
  • wojtek
    DaveDansey said:
    "Windows users are in a love-hate relationship with the Start menu"

    then further down...

    "Windows 11 users have no love for the Start menu"

    So a "hate-hate" relationship then :)

    Luckily there is a very simple and free way to fix it with "Winaero tweaker" - if your start menu just comprises of a set of live tiles, arranged how you like (as mine is), upon upgrade to W11, this tool will put it back exactly like you had it on W10.
    or use Linux with KDE or MacOS :D
    Reply
  • TheFerrango
    wojtek said:
    or use Linux with KDE or MacOS :D
    I love KDE
    Reply
  • wojtek
    TheFerrango said:
    I love KDE
    me too!

    the other day I had to use windows (11) and the experience was so awful ;_;
    Reply
  • DaveDansey
    Agree KDE is great but not an option at work... and MacOS!? I had a friend a long time ago who asked me for help on his mac - didn't have a clue, it's like a different universe where nothing makes sense and I couldn't even operate the mouse :ROFLMAO: I'm sure it's lovely if you're used to it and have a bottomless wallet to buy into the Apple walled garden.
    Reply
  • wojtek
    DaveDansey said:
    Agree KDE is great but not an option at work

    Why not?

    DaveDansey said:
    and MacOS!? I had a friend a long time ago who asked me for help on his mac - didn't have a clue, it's like a different universe where nothing makes sense

    Just because you have no experience and something works different to what you are used to doesn't make it bad…

    DaveDansey said:
    and I couldn't even operate the mouse

    Luckily macs (MBP) have amazing touchpad to which windows machines doesn't (still!) come close… ;)

    DaveDansey said:
    I'm sure it's lovely if you're used to it and have a bottomless wallet to buy into the Apple walled garden.

    MBP with comparable spec to windows offering (so rather performant spec) is somewhat similar. Being able to get M1 machine (silence!) was awesome.

    As for walled garden - apart from macOS I don't use any other apple software (rely on homebrew and use everything FOSS, to which I donate if I use it frequently) so no walled garden... on the other hand - try to escape windows/microsoft walled garden and it's impositions. Have you removed all the adds from the OS that you (supposedly) bought? Which is not cheap I may add :P
    Reply