Google's Gemini 2.0 rolls out to everyone to compete with OpenAI, Microsoft, and DeepSeek

Artificial intelligence mobile apps for DeepSeek, ChatGPT and Google Gemini arranged.
Google's various Gemini 2.0 models compete with tech from DeepSeek and OpenAI. (Image credit: Getty Images | Bloomberg)

Google just expanded the availability of Gemini 2.0, bringing more competition to OpenAI, Microsoft, and DeepSeek. The rollout also gives developers more tools to choose from at a range of price points and computing requirements. Google's blog post on the topic, titled "Gemini 2.0 is now available to everyone," outlines what's new, but it's worth adding some context since Gemini 2.0 refers to multiple models.

As of this week, Gemini 2.0 Flash is generally available through the Gemini API in Google AI Studio and Vertex AI. That means developers can make apps that use Gemini 2.0 Flash, which is

Google also released an experimental version of Gemini 2.0 Pro this week, which is the company's best model for responding to complex prompts. Gemini Pro is available in Google AI Studio and Vertex AI, as well as the Gemini app for Gemini Advanced users.

Gemini 2.0 Flash-Lite is also in public preview in Google Ai Studio and Vertex AI now. That model is Google's most cost-efficient option.

Lastly, 2.0 Flash Thinking Experimental is now available in the Gemini app's dropdown menu.

All of these models fall under Gemini 2.0, so there is some overlap of capabilities, but there are key differences between the Gemini 2.0 versions.

Gemini vs OpenAI vs DeepSeek

Google Bard is now Gemini

Google Gemini is a powerful AI tool from the tech giant available to developers and everyday users. (Image credit: Google)

It can be difficult to keep track of all the different AI models and variants. It seems like every week we read about a new model, such as DeepSeek's R1 models or OpenAI's o3 mini. On top of that, models are used in a variety of ways by tech giants and developers. You may keep up to date with the latest tech trends and know all the different models and tools, but I'd be willing to bet many were confused when DeepSeek and Think Deeper were trending at the same time. With that in mind, here's a quick rundown of the new Google Gemini models with some context on how they relate to other AI tech.

Gemini 2.0 Pro

Google referred to Gemini 2.0 Pro as its "best model yet for coding performance and complex prompts." Models like this often push the edge of what's possible with current technology but come at a higher cost. In that sense, Gemini 2.0 is similar to OpenAI's o1 model.

Gemini 2.0 Flash

Gemini 2.0 Flash is the latest from Google's "Flash" series of AI models. The company notes that Flash models are popular with developers and that they're "optimal for high-volume, high-frequency tasks at scale and highly capable of multimodal reasoning."

Gemini 2.0 Flash-Lite

This is a more affordable model that is more cost effective than alternatives. When DeepSeek's R1 model burst onto the scene, it disrupted the AI industry due to its cost to develop and operate. While some of the figures initially reported were shared without context, it became clear that there was a demand for more cost-effective AI models.

More information about the development and operating cost DeepSeek undertook has since come out, but the resulting model is still impressive and more cost efficient than many competing models.

Gemini 2.0 Flash Thinking Experimental

Gemini 2.0 Flash Thinking is an enhanced reasoning model that can show how it processes information. It's a bit like having someone talk through their thought process while explaining something. The model is designed to do well covering topics related to science and math, both of which require complex reasoning skills.

Gemin 2.0 Flash Thinking is similar to OpenAI's o1 reasoning model in that both models use complex reasoning.

RELATED: Researchers develop $50 OpenAI competitor in less than 30 minutes

Copilot users now have free access to Think Deeper, which is a feature that uses OpenAI's o1 model. That feature also specializes in math, science, and coding.

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Sean Endicott
News Writer and apps editor

Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.