ChatGPT unveils 'incognito' feature to shield your data from prying eyes

ChatGPT privacy settings
ChatGPT now lets you turn off chat history and stop your data from being used to train OpenAI's models. (Image credit: Future)

What you need to know

  • OpenAI just added an option to turn of chat history when using ChatGPT.
  • When you turn off chat history and training, your data will no longer be used to improve OpenAI's models.
  • The option could be an important factor when it comes to the European Union allowing ChatGPT to operate, as the governing body has strict privacy laws.

OpenAI recently rolled out the option to turn off chat history when using ChatGPT. The change gives users of the chatbot more control over their data. It may also be key to OpenAI being able to continue operating in the European Union, which has strict rules about data collection and privacy.

When you turn off chat history, all of your chats will be deleted from OpenAI's systems within 30 days. OpenAI can review the data to monitor abuse, but none of the content will be used to train or improve the company's model. After you close a conversation, it will not be recovered by a user.

Those that turn off chat history won't be limited in any way. OpenAI explains on an FAQ page that "there is no limit on the number of conversations you can have while history and training are disabled. This applies to both free and Plus subscriptions."

The new option was spotted by Rowan Cheung from The Rundown AI.

OpenAI explains that "data controls offer you the ability to turn off chat history and easily choose whether your conversations will be used to train our models. They also give you the option to export your ChatGPT data and permanently delete your account."

OpenAI also has a form that lets you opt out of having your data train the company's models. The organization is working on a ChatGPT Business subscription that will give people more control over their data as well.

Here's how to access the data control setting:

  1. Go to https://chat.openai.com/ through your browser.
  2. Click on the ellipsis menu in the lower left corner of your screen.
  3. Select Settings.
  4. Click Show, which appears next to "Data Controls."
  5. Toggle the button for Chat History & Training on or off to your preference.
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Sean Endicott
News Writer and apps editor

Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.