Samsung leapfrogs Nokia to become world's #1 handset vendor

A report by research firm Strategy Analytics shows that Samsung has surpassed Nokia to become the largest handset vendor in the world in terms of volume. In a quarter that saw a small three percent rise in mobile phone sales, Samsung captured 25 percent of the market. In the meantime, the struggling Finnish manufacturer Nokia's shipments decreased by 24 percent due to declining sales in emerging markets. Despite strong sales of their Lumia line of Windows Phone handsets, Nokia recorded a substantial Q1 loss of 3%, prompting Moody's to cut their debt rating to the lowest possible investment level.

Neil Mawston, Executive Director at Strategy Analytics, said, "Nokia's global handset shipments declined a huge 24 percent annually to 82.7 million units in Q1 2012. Volumes were squeezed at both ends, as low-end feature phone shipments in emerging markets stalled and high-end Microsoft Lumia smartphones were unable to offset the rapid decline of Nokia's legacy Symbian business. Nokia was the world's largest handset vendor between 1998 and 2011, for 14 years, before finally yielding top position to rival Samsung this quarter."

Fueled by strong sales in the United States and Japan, Apple nearly doubled its worldwide shipments from 18.6 million to 35.1 million. They are expected to grow even more in the second quarter, though the launch of Samsung's new flagship Galaxy S3 will likely slow Apple down a bit. Though things are currently rough for Nokia in the grand scheme, the Lumia 900 is selling like hotcakes.   With recent rumors of Verizon finally embracing Windows Phone, could we see a quick turnaround for the one-time king of the handset heap?

Global Q1 handset shipments

Source: Strategy Analytics; Via: MarketWatch

CATEGORIES
Seth Brodeur
Latest in Nokia
Nokia Purebook Pro
Nokia PureBook Pro may cost you €799 for an Intel Core i3
Lumia 950 XL
Here is Windows 11 running on a Lumia 950 XL just because that's what the internet is for
Lumia 950 Photoshop
Should you run Photoshop on a Lumia phone? No, but someone did anyway
Nokia unveils entry-level Beacon 1 mesh Wi-Fi router starting at $130
Microsoft almost made a feature phone that looked like Windows Phone
Microsoft Lumia 950 originally had gestures that made it much 'smarter'
Latest in News
Call of Duty: Black Ops 6 Zombies mode screenshots for Shattered Veil map.
The next Call of Duty Zombies map, "Shattered Veil", is dropping earlier than expected
Helldivers 2
The new Helldivers 2 Illuminate Major Order is so important that we got a new stratagem for it
Hogwarts Legacy troll hero image
Hogwarts Legacy DLC reportedly canceled by WB Games
Tom Clancy's Rainbow Six Siege
Rumored Ubisoft and Tencent agreement comes to fruition with 25% stake and new division for the Assassin's Creed developer
In-game screenshot of the player consuming an enemy in Shadow Labyrinth
This isn't your grandpa's Pac-Man — Bandai Namco's iconic character gets a gritty new action game this Summer
Key art for Dragon Quest 1 and 2 HD-2D remake
Every PC and Xbox game shown off during Nintendo Direct March 2025