Old Spice guy on Windows Phone 7: "This is my sexy phone"

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In one of the most ambitious and interesting advertising campaigns for Windows Phone 7, the "Old Spice Guy" is doing his thing to sell the new OS. Although this ad campaign seems isolated to Australia, we're pretty sure these things will go viral, as they should.

Anyways, the Old Spice Guy appeared on NovaFM 96.9 with Ricki-Lee (sorry, not familiar) and he made quite the impression.

Some things are left better unsaid by a blogger, so we'll just suggest you watch this fun interview with him and his new phone...

Source: NovaFM 96.9; Thanks, Rob, for the tip!

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Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and wearable tech. He has reviewed laptops for over 10 years and is particularly fond of 2-in-1 convertibles, Arm64 processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, performed polysomnographs in NYC, and was a motion-picture operator for 17 years.