NVIDIA CEO mulls boosting smartphone GPUs following Arm deal
If NVIDIA brings its tech to ARM processors, it could open new doors for devices.
What you need to know
- NVIDIA has started the process of acquiring Arm Limited.
- The deal could potentially see NVIDIA technology utilized in smartphones.
- The deal could take a year or more to complete.
NVIDIA is acquiring SoftBank Group Corp. (SBG)'s share of Arm Limited in a deal valued at $40 billion. The deal likely shakes the landscape of the semiconductor industry and could have an impact on a wide range of industries. While the deal will likely have a large impact on how NVIDIA works with PC manufacturers, it could also have an impact on smartphones.
During a conference call on Monday, September 14, NVIDIA chief executive, Jensen Huang, discussed NVIDIA's acquisition of Arm. While a focus of the call was how NVIDIA could leverage Arm's network to work with manufacturers, Huang left the door open for NVIDIA GPU technology being used in smartphones in the future.
PCWorld speculates that the deal could mean that the Arm-dominated smartphone market could see an influx of NVIDIA technology. For example, NVIDIA could potentially utilize some of its GPU technology within smartphones.
"SOCs [system-on-chips] really don't have the benefit of the amazing GPUs that we make, and Nvidia is well known around the world for the energy efficiency and advanced capabilities of our GPUs," said Huang at one point. Huang also discussed Mali core technology, which is currently in ARM CPUs. If NVIDIA decided to go in the direction of smartphones, it could potentially use its tech in place of Mali core.
If SOCs were able to utilize NVIDIA GPUs, it could also potentially boost Windows 10 on ARM PCs.
Any specific regarding how NVIDIA would work with smartphones is purely speculation at this point. The deal involving NVIDIA and Arm Limited is large and could take over a year to go through, assuming that it's approved at some point.
Huang stated on the call that the deal could take a year or more to complete. During that time, the companies will operate independently, as required by law.
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.