Nokia Pure: A new font for a new era

In light of recent move to partner with Microsoft and Windows Phone 7, Nokia has revealed a new typeface, dubbed Nokia Pure.  Working with well-known typographic designer, Bruno Maag, the aim was to to create something distinct and recognizable, while allowing for sharpness and clarity at various font sizes.  Here is the result:

Here is a comparison of Nokia Pure, Helvetica and Nokia Sans:

We knew that the Nokia's new relationship with MS would bring the ability for them to add some of their own features to Windows Phone.  This looks like it could be the first step in doing just that.  Let's hope that their next additions to WP7 are just as slick.

Source: Nokia; Via: Gadgetell