New Smoked by Windows Phone advertisements published

Microsoft has released a number of new advertisements that carry on the "Smoked by Windows Phone" marketing campaign, which started at CES 2012 earlier this year. Ben ('The PC Guy') Rudolph heads up the adverts that are set to air on TV. The above video shows Rudolph challenging a member of public on the streets of Seattle (as opposed to Microsoft Stores) to see who can locate and share a restaurant with friends the fastest.

We like the new style used in the videos, which appear to be slightly more calm and focus more on the beauty of Windows Phone instead of simply how many wins the platform can achieve. Rudolph runs the participant through exactly why Windows Phone is more efficient at everyday tasks. Luckily, he gave Ramona a shiny new cyan Lumia 900 so Android wont slow her down in future.

Be sure to check out the Microsoft YouTube playlist of the advertisements to view the rest.

Source: Microsoft (YouTube playlist); via: Windows Team Blog

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Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.