New HTC Radar ad airs on ITV in the UK, actually looks good

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Well, we've heard that HTC (and Samsung) will start picking up some of the slack on advertising for Windows Phone and now we see the fruits of their labor, at least the start of it.

On ITV in the UK, HTC's new ad for the Radar was spotted by WinRumors. The ad showcases Annika Lischke who's an artist/designer type and places emphasis on her managing her life instead of work. It closes with the tag line "In the right hands, it brings you closer" and seems to nail the right elements for the device and OS. Put people first and the People Hub are the main selling points here.

While the commitment and breath of HTC remains to be seen with Windows Phone, this ad seems to be a fairly solid effort. Hopefully we'll see more.

Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.