Netflix officially confirms that it's expanding into games, specifically mobile

Netflix Logo
Netflix Logo (Image credit: Netflix)

What you need to know

  • As part of its Q2 shareholder letter, Netflix announced that it is expanding into gaming.
  • Netflix is focusing on mobile games for now, which will be available at no additional cost.
  • This push is still in the "early stages" for now

Netflix is a name synonymous with streaming entertainment with movies and TV. Now, the company is officially expanding into games. Netflix announced its intention to explore games, specifically mobile titles for now, in a Q2 results shareholder letter. Netflix notes that this new push won't come at extra cost to users and will be initially focused on mobile games.

"We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members' Netflix subscription at no additional cost similar to films and series. Initially, we'll be primarily focused on games for mobile devices," the statement reads.

Netflix also notes that this expansion is meant to supplement movies and TV but not replace the existing content strategy.

"We're excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games."

Netflix in games is in the "early stages" for now, so it'll be a while before we know exactly what else this move will entail. While many mobile games are simple, designed as brief experiences lasting just a few minutes per session, more complex mobile games are growing. Mobile gaming continues to boom, with multiple traditional publishers exploring different avenues, such as Microsoft's Xbox Cloud Gaming, which streams a console experience to users' phones, computers or tablets.

CATEGORIES
Samuel Tolbert
Freelance Writer

Samuel Tolbert is a freelance writer covering gaming news, previews, reviews, interviews and different aspects of the gaming industry, specifically focusing on Xbox and PC gaming on Windows Central. You can find him on Twitter @SamuelTolbert.

Read more
A leviathan approaching a player in Subnautica
Xbox expands Xbox Cloud Gaming "Stream Your Own Game" feature with Subnautica and more
An LG TV with the text "This is an Xbox (coming soon to LG Gaming Portal)"
Xbox and LG team up, LG TVs will also be Xbox later this year
Halo TV Series
After being dropped, the lesser received Xbox-game-turned-TV show has been picked up by Netflix — coming March 1
Xbox Cloud Gaming represented by an Xbox controller resting in a soft, fluffy cloud.
Xbox Cloud Gaming has hit 140 million playtime hours according to Microsoft CEO Satya Nadella
Xbox start logo
Xbox Q2 FY25 gaming revenue is down 7% year-over-year, but Xbox Game Pass still grew
Stonks Gamepass logo
Game Pass carried Xbox with record revenue and huge subscriber gains last quarter
Latest in Gaming
The First Berserker: Khazan
Is The First Berserker: Khazan on Xbox Game Pass?
Lies of P boss
Grab these must-play games at killer deal prices during the CDKeys Spring Festival
Alienware Area-51 laptops (2025)
Dell revives Alienware Area-51 with powerful new gaming PCs
The First Berserker: Khazan
The First Berserker: Khazan review and Metacritic score roundup — this stylish Soulslike sounds like a must-play action RPG
Seattle covered in snow in Vampire: The Masquerade Bloodlines 2
Vampire: The Masquerade - Bloodlines 2 gets one more delay, now launching in October
Call of Duty: Black Ops 6 accessibility settings at launch.
Activision user research workers form union under Microsoft
Latest in News
Surface Pro 11
Microsoft’s smaller Surface Pro appears in certification database ahead of rumored launch this spring
Artificial intelligence mobile apps for DeepSeek, ChatGPT and Google Gemini arranged.
Google says its latest reasoning model is its "most intelligent" — but Microsoft's CEO claims Google already fumbled its AI opportunity
ChatGPT and Microsoft Logo
ChatGPT’s new image-generation tool is impressive; it can finally create a glass of wine filled to the brim — but it struggles with blank white images and appears to discriminate against 'sexy women'
Microsoft Edge Sidebar
My favorite Microsoft Edge feature just got an AI upgrade — is this the best way to use Copilot on Windows 11?
Professor Sir Roger Penrose, physicist, mathematician and cosmologist
Nobel laureate claims "AI will not be conscious" and shouldn't be considered intelligent — Until it develops its own ideas
UGreen x Genshin Impact charging accessories: image shows magnetic wireless charger, power bank, GaN charger and USB-C cable
UGreen drops a stunning Genshin Impact collection of charging accessories AND it's all on sale