Mouse Computer unveils MADOSMA Windows Phone for Japanese market
Microsoft has many challenges in the mobile world, and one of them is cracking the Japanese market. Previously, the company had a few offerings and partnerships, specifically with Toshiba for Windows Phone 7 (the Toshiba-Fujitsu IS12T from 2012). Since then, the OS has floundered there even worse than in the US.
Now, Mouse Computer, a Japanese PC OEM, who has some significant presence in the region, is detailing their new Windows Phone. Named MADOSMA (Mado = window in Japanese. Sma = Smartphone) the device sports some decent mid-range specifications.
Mouse Computer MADOSMA
Category | Features |
---|---|
Operating System | Windows Phone 8.1 Update |
CPU | Qualcomm Snapdragon 410 MSM8916 at 1.2 GHz |
Storage / RAM | 8GB / 1GB |
Expansion | micro SD |
Battery | 2300 mAh |
Display | 5-inch 1280 x 720 IPS |
Size | 142.8x70.4x8.4mm |
Weight | 125g |
Bands | WCDMA: BAND1/8/19(6) / LTE: BAND1/3/19 (CAT4) / micro SIM |
Overall, the phone looks to share many of the same features as white-label phones like the BLU Win HD LTE. In fact, another Japanese company named Freetel is releasing a rebranded Win HD LTE sometime this summer. This release would mark at least two new Windows Phone for the Japanese market, hopefully boosting the 1% MIcrosoft market share in that country.
Mouse Computer and Microsoft had previously announced a partnership nearly two months ago. However, no word on exact pricing or availability has been announced.
Source: Mouse-jp.com; Big thanks to lifelower for the tip!
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Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.