Did you ditch your old MacBook and pick up a shiny new Surface instead? You're not alone, and Microsoft is naturally delighted at how many have made the switch.
So says Microsoft's Brian Hall, who took to the Windows Blog today to share the sales news of the Surface line:
Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we're doing good work.
Apple's most recent hardware announcements have disappointed many, and Microsoft looks to have benefitted from that. Aside from the 'magical' touch bar on the most expensive MacBook Pro, Apple hasn't really offered any new innovation to entice the creatives and the 'pro' customers. Surface Book on the other hand is a 2-in-1, has a pen, and also now has fairly capable graphics.
It's not just the MacBook, either. The Surface Studio is the most innovative, exciting all-in-one PC in years. While Apple sits on the iMac, adding a 5K display and calling it a day.
Competition is good, but Microsoft isn't just for the accountants anymore. The Surface brand is exciting and innovative, something which used to be almost solely attached to that little Apple logo. How times have changed.
