Mixer to let all channels monetize streams, details efforts to curb toxicity
Monetization is a positive step for all streamers, but it's unclear how it will affect partners.
What you need to know
- Mixer provided a look at some changes it has planned for streamers and the larger community over the coming months.
- The biggest change is that all streamers will be able to monetize their content later this year.
- Mixer also has a number of efforts in the works to curb toxic behavior across the platform.
Microsoft's streaming site Mixer unveiled a fresh round of updates today that will impact both streamers and the overall community. For the platform as a whole, Mixer is working on a number of ways to curb toxicity and abuse across streams. For streamers, the site is opening up the ability to monetize streams for everyone in the coming months.
"We are adding the ability for all streamers to participate in monetization on Mixer," the company says in a blog post announcing the changes. Monetization will first be available through Mixer Embers, with channel subscriptions and "additional monetization features" following. The program is planned to launch sometime later this year, and Mixer says it will be "experimenting around" with Embers and Spark patronage as it scales the program out.
As these changes were announced, some streamers have communicated that Mixer is removing Sparks revenues. However, the Mixer team stated that that information is "incorrect," only noting that scaling its monetization systems will require adjustments. It's unclear how these changes will affect streamers who are already partnered with Mixer.
FYI on Sparks Patronage questions: pic.twitter.com/lUiXCxKJP2FYI on Sparks Patronage questions: pic.twitter.com/lUiXCxKJP2— Stein (@steinekin) July 23, 2019July 23, 2019
In addition to opening up monetization to all streamers, Mixer revealed it is overhauling Streamer Analytics to give streamers more insights, adding a Streamer Progression dashboard with tips on how to grow your channel, and launching a "Mixer Academy" that will help streamers gain new skills.
For the community at large, Mixer says it is planning new steps to fight toxicity on the platform. A new streamer review system will go into effect on August 29, allowing Mixer to "improve validation and monitoring of new streamers." A toxicity screening system is planned to hit Mixer later this year with filtering options that give streamers more control over their chat, along with automated moderation tools.
Moderators will also get a nod with a new program that gives them improved tools and recognizes their work. That's in addition to work on Mixer's side to give their professional mederators new capabilities for reviewing broadcasts, chat, and activity.
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All of these new features are expected to start rolling out over the course of the coming months. As part of the changes, Mixer is also axing its Mixer Create mobile app, directing streamers to use the Streamlabs mobile app instead.
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.