Microsoft has invested $100 billion in Bing, says Satya Nadella during Google antitrust trial
Satya Nadella is one of several executives the US Department of Justice will have testify in its antitrust trial about Google search.
What you need to know
- Microsoft CEO Satya Nadella testified at the United States Justice Department's antitrust trial about Google today.
- Alphabet, the parent company of Google, has been accused of maintaining a monopoly in search by using unlawful practices.
- Nadella is one of many who will testify during the trial, and he will focus on how Google's actions prevent even a company the size of Microsoft from competing in search.
Microsoft CEO Satya Nadella testified at an antitrust trial by the United States Department of Justice Monday, October 2, 2023. Rather than discussing the myriad of legal battles Microsoft has been involved in recently, Nadella spoke about Google's dominance in search. The CEO is one of many executives that the Department of Justice will call upon to discuss how Google maintains such a strong hold in the search market.
Alphabet, the parent company of Google, has been accused by the DOJ of maintaining a search monopoly through unlawful practices, including paying $10 billion per year to wireless carriers and smartphone makers to keep Google as a default search engine. Bloomberg reported on Nadella speaking at the trial and shared the CEO's comments.
Unlike some trials, members of the media are not allowed to live-blog the Justice Department's antitrust trial against Google. Some snippets of information have been shared during the trial, but we haven't seen a plethora of quotes or extensive reporting of Nadella's testimony. Even Frank Shaw, lead of communications for Microsoft, said he wished he could hear what was going on as it happened.
Sort of wish someone was live tweeting the DOJ hearing this morning. Am i missing it?October 2, 2023
Following Nadella's testimony, Bloomberg shared some of the insight provided by Nadella.
"You get up in the morning, you brush your teeth and you search on Google," said the CEO when discussing how much Google is part of people's everyday lives.
Nadella's comments come on the heels of details of a saga involving Bing potentially becoming the default search engine for Apple hardware. Jonathan Tinter, a Microsoft business development executive, discussed the drama. According to Tinter, Microsoft offered better terms than Google, but Apple ultimately decided to have Google as the default search engine on its hardware.
Nadella claimed that Apple used Microsoft to “bid up the price." Many suspected that Apple engaging with Microsoft regarding default search engines was a tactic to increase how much Google would pay to remain the default, and Nadella's testimony appears to confirm that to be the case.
"Do you think Google would continue to pay Apple if there was no search competition? Why would they do that?" asked Nadella.
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Microsoft's CEO also discussed the fact that the tech giant had spent $100 billion on Bing. He explained why that level of investment was needed as well.
"I see search or internet search as the largest software category out there. We are a very, very low share player,” said Nadella. “But we continue to persist in it because we think of it as a software category we can contribute to.
Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.