Some could argue that Microsoft previously has had a cold, austere identity. If someone mentioned the brand mid conversation, many viewed them as a boring company with products which focus on productivity-over-design and following trends, not creating them. This was in contrast to the likes of Apple, which has been (and continues to be) seen as a more trendy and connected brand.
Microsoft has dramatically changed its image over the last few years and now we're looking at 'Microsoft Stories: Snaps' to help consumers see the company in a different light.
Since Microsoft has been altering its image to rejuvenate both itself as a company and its products with consumers, this Snaps slideshow is a handy way for the public to see what life is like at Microsoft, and perhaps more importantly, the actual people behind the scenes, all in gorgeous imagery.
The full Snaps slideshow can be found over on the Microsoft website linked below and we think it goes a long way to humanize their corporate image. It's also good for a few laughs.
