It appears that Microsoft is finished with the "Scroogled" ad campaign. Over the weekend, Derrick Connell — a Microsoft corporate VP, and head of the Bing Experiences team — answered a small Q&A at Yabbly and and had the following to say:
We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.
While that doesn't necessarily say the Scroogled campaign is ending, it does sound as if they are drifting away from it. What say you? Was it an effective campaign, or one that should be abandoned to make room for fresh ideas?
Via: ZDNet
