Microsoft reportedly replacing dozens of journalists with AI on MSN

MSN News beta Android
MSN News beta Android (Image credit: Windows Central)

What you need to know

  • Microsoft will reportedly replace roughly 50 journalists with AI.
  • Those losing their jobs currently curate stories, write headlines, and select pictures for MSN.
  • Those affected will reportedly lose their jobs at the end of June.

The employees are currently contracted through staffing agencies Aquent, IFG, and MAQ Consulting. They were notified last Wednesday that their contracts would not go beyond June 30.

"Like all companies, we evaluate our business on a regular basis," said a Microsoft spokesman in a statement. "This can result in increased investment in some places and, from time to time, re-deployment in others. These decisions are not the result of the current pandemic."

Microsoft will retain full-time news producers that are employed by Microsoft. They fill a similar role to the contractors losing their jobs.

Speaking anonymously to The Seattle Times, some of the employees specified that AI will be utilized to replace their work. The tasks include using algorithms to identify trending news stories and optimizing content by rewriting headlines and adding photographs and slideshows. One of the contractors losing their job stated, "It's been semi-automated for a few months but now it's full speed ahead," adding, "It's demoralizing to think machines can replace us but there you go."

In addition to the work mentioned above, the contractors also planned content and worked with partner news sites.

Sean Endicott
News Writer and apps editor

Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.