Microsoft CEO Satya Nadella spoke at the Fortune Brainstorm Tech conference yesterday where the new head spoke about how the company as a whole needs to change if it is to remain competitive. Reiterating much of what was shared in the lengthy memo sent out to employees last week, Nadella specifically spoke about the need for Microsoft to focus more on productivity and platforms. There is going to be some amount of change to occur at Microsoft.
Previous product lines will be evaluated to see how they can be moved forward, but more specifically Nadella stated Windows has to change. Much like how Google is taking Android and ensuring it is loaded on absolutely everything, Microsoft's CEO wants a similar solution for Windows. From wearables to Xbox One and PCs, Windows is to be on as many consumer products as possible. It will no longer be the desktop and mobile operating system, but a platform for Microsoft to provide services on.
As well as Windows, Nadella also touched on releasing products on competitor platforms, which we've already seen happen with its Office suite. Lastly, Microsoft has to be more aggressive with its mobile plans, coming in from behind on low marketshare. To be able to compete against Android and iOS, the company will have to start operating by Nadella's mindset – mobile first.
Source: Fierce Wireless
