Microsoft loaning 50 Windows Phones at CeBIT for the day

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While CeBIT is no Mobile World Congress, it is nonetheless a pretty big tech show focused on digital technology. While it is not shocking to find Microsoft there demoing Windows Phone, it looks like they came up with a unique way to get people to try the devices: lend 50 of them out for the day. (They're also giving away 10 in a contest)

Yup, evidently you can sign up (and we imagine exchange some kind of collateral) to carry around and use a Windows Phone all day at the conference. Gives new meaning to "hands on experience" and we think this is a great way to spread the word, because if it's one thing we know, when people actually try Windows Phone 7, they always walk away impressed. And getting the phones into the hands of analysts, tech writers and company execs is a smart way to sell your product.

Source: Dr. Mobile's Windows Phone Blog (MSDN); Thanks, tezawaly, for the tip

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Daniel Rubino
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.