For the past few weeks, Microsoft has been pushing new television advertisements that mock the iPad and praise the benefits of Windows 8 and OEM's hardware. Now the boys in Redmond have launched a companion site for their ads.
The new site allows consumers to compare Apple's 64 GB iPad (4th generation) against the ASUS VivoTab Smart, Dell XPS 10, HP ENVY x2, and Microsoft Surface RT. Using the site's comparison chart you can than compare thinness, battery life, weight, display size, multitasking, pricing, and expandability.
The new marketing campaign from Microsoft aims to showcase the capabilities of their latest operating system. The company was previously criticized for their Surface commercials, which could have easily been confused for an episode of "So You Think You Can Dance".
You can check out the new site here or, if you haven't gotten a chance to see Microsoft's previous advertisements, you can check them out below:
- Microsoft takes on Apple in its latest Windows 8 ad
- Microsoft takes on the iPad yet again, in its latest tablet commercial
What do you think of Microsoft partnering up with its OEMs to take on Apple's iPad directly?
