Microsoft has trademarked a mysterious 'S' logo for 'video games and consoles'
A new trademark "S" logo has emerged, specifically for use with "computer game software" and "video game consoles."
As we draw ever closer to E3 2017, the hype is reaching fever pitch, and Microsoft are positioning their pieces for the big holiday console war.
The headline for Xbox fans will be the full unveiling of Project Scorpio, Microsoft's beastly 6 TF console designed to power 4K gaming.
One of the biggest mysteries about Scorpio revolves around what it will actually be called. Microsoft may have provided us a clue today with this recent trademark filing.
The trademark shows a mysterious "S" with a gap through it. The idea of it being a logo for the new Xbox seems slightly odd, considering we already have the "Xbox One S," but perhaps it could be a brand specifically designed to highlight the Xbox One S as Scorpio's cheaper, 1080p cousin.
The details of the trademark listing refer specifically to both games and consoles:
- Computer game software for use with personal computers and video game consoles.
- Video game consoles for use with an external display screen or monitor; video game interactive remote control units.
The official EUIPO listing was unearthed by the steely-eyed denizens of NeoGAF (thanks Nick!). Whether the "S" refers to the Xbox One S, Scorpio, a game, or something else entirely, we shouldn't have to wait too long to find out the truth.
Stay tuned to Windows Central for all the latest news and rumors emerging from E3 2017, which kicks off on June 11, 2017.
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Jez Corden is the Executive Editor at Windows Central, focusing primarily on all things Xbox and gaming. Jez is known for breaking exclusive news and analysis as relates to the Microsoft ecosystem while being powered by tea. Follow on Twitter (X) and Threads, and listen to his XB2 Podcast, all about, you guessed it, Xbox!