It has been revealed on Reddit and confirmed by other users that Microsoft has unleashed Bing Music Search support in more regions. Numerous owners have replied to the Reddit thread from across Europe in markets where the feature was previously absent (we know of Finland, Netherlands, Sweden and Switzerland thus far). Bing Music Search enables consumers to find out the artist or song name to a track that's currently being played in the vicinity.
Simply hold the handset near the source and it'll recognise the song - much like Shazam and alternatives. Simple stuff. It's good to see Redmond continuing to support more markets with its services to really improve the overall Windows Phone experience. We'll throw the ball to you, folks. Have you noticed you're now able to use the feature on your Windows Phone?
Source: Reddit; thanks, pbroy, for the tip!
