Microsoft acquires vendor marketing technology provider, PromoteIQ
PromoteIQ provides vendor technology to Kroger, Kohl's, and many other retailers, and is now part of Microsoft.
What you need to know
- Microsoft acquired PromoteIQ, a vendor marketing technology provider.
- PromoteIQ's clients include Kroger, Kohl's, and Overstock.com
- PromoteIQ will become a division within Microsoft Advertising.
Microsoft acquired PromoteIQ, a provider of vendor marketing technology. PromoteIQ works with large brands, including Kroger, Kohl's, and Overstock.com. PromoteIQ highlighted the fact that their technologies reach millions of shoppers daily in its post announcing the acquisition (via MSPU).
PromoteIQ aims to help companies build and scale their vendor marketing programs. Microsoft added details regarding how PromoteIQ lines up with Microsoft Advertising.
Going forward, PromoteIQ will maintain its own brand and become a division within Microsoft Advertising.
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.