Microsoft acquires vendor marketing technology provider, PromoteIQ

Microsoft logo
Microsoft logo (Image credit: Windows Central)

What you need to know

  • Microsoft acquired PromoteIQ, a vendor marketing technology provider.
  • PromoteIQ's clients include Kroger, Kohl's, and Overstock.com
  • PromoteIQ will become a division within Microsoft Advertising.

Microsoft acquired PromoteIQ, a provider of vendor marketing technology. PromoteIQ works with large brands, including Kroger, Kohl's, and Overstock.com. PromoteIQ highlighted the fact that their technologies reach millions of shoppers daily in its post announcing the acquisition (via MSPU).

PromoteIQ aims to help companies build and scale their vendor marketing programs. Microsoft added details regarding how PromoteIQ lines up with Microsoft Advertising.

PromoteIQ has pioneered the private marketplace approach to digital vendor marketing. PromoteIQ's technology strategically complements Microsoft's current retail advertising offerings, and together, we can enable retailers with a portfolio of technology solutions to modernize their e-commerce platforms and maximize their monetization opportunity.

Going forward, PromoteIQ will maintain its own brand and become a division within Microsoft Advertising.

Portable (and affordable) power accessories we love

Each and every one of these charging gadgets will keep your favorite gear and gadgets going for longer, and none of them costs more than $30.

VisionTek 8,000 mAh micro-USB power bank ($13 at Dell)

This compact dual-output powerbank can speedily recharge any and all your devices, thanks to a two-amp "fast charge feature," using its micro-USB out port. Its simple design includes an LED indicator, and it costs about as much as a single ticket to the movies.

Panasonic eneloop AA batteries (From $13 at Dell)

Panasonic's rechargeable batteries are among the best available, and just a couple of them will keep your favorite remote, mice or other peripherals powered up when you need them. They're also eco. And the company's affordable charger fits and charges both AA and AAA batteries at the same time.

Belkin Qi Wireless Charging Pad ($30 at Dell)

This unobtrusive Qi wireless charging pad looks good (and kind of like a UFO …) and easily charges all your Qi-compatible device up to 5W. Its LED indicator lights up when you're charging. And it costs just $30.

CATEGORIES
Sean Endicott
News Writer and apps editor

Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.