Trying to make the hard decision between the different (some might say nearly identical) Windows Phone 7 devices on AT&T? LG is looking to make your decision easier by announcing that they will be giving away 10 Windows Phone 7 apps in 60 days - with a value they say is more than thirty bucks. They're also giving love to developers by promoting their apps on the LG Facebook page.
LG is also promising to get into the app development (and app store) game themselves:
LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR.
We're not going to raise the spectre of fragmentation caused by apps available in one store but not the main marketplace, because at least in this case it looks like instead of pre-loading what some might consider bloatware on their devices, LG is apparently making them available for download. Another benefit of the LG App Store, again, is that's where you go to find them free apps.
The breakdown of what they're gifting: Look n Type, Workout Tracker, Photo Stylist, Fortune Coins, Caddy Buddy, Metro Scanner, Tool Box, I'm a Musician - Guitar, I'm a Musician - Piano, and Voice to Text. So no, not life changing, but if nothing else a clever way to get their customers used to checking their App Store in addition to the Marketplace.
Full Press Release after the break
| LG OWNERS TO GET FREE ACCESS TO POPULAR WINDOWS PHONE 7 APPLICATIONS LG and Microsoft Collaborate on Developer Program for a New Mobile Platform SEOUL, Nov. 3, 2010 -- LG Electronics (LG) and Microsoft Corp. (MSFT) announced today that they are teaming up to provide customers with a free selection of quality applications for LG customers with Windows Phone 7 handsets. LG and Microsoft will subsidize a revolving portfolio of hand-picked applications, providing free access to quality applications that take advantage of the unique features and design of Windows Phone 7. LG and Microsoft will offer Windows Phone 7 applications across popular categories – including social connectivity, gaming and helpful utilities– ensuring that customers have access to the applications they value most. Ten free applications with a value of more than USD 30 will be given away every 60 days. LG’s Windows Phone 7 customers can download these applications for free (for a period of 60 days) via LG Application Store, which will be accessible directly from LG Windows Phone 7 models. Selected Windows Phone application developers will be provided with exclusive marketing opportunities and resources to promote their applications with LG. Developers of selected applications will benefit from promotional support through LG’s marketing presence and Microsoft’s Windows Phone Marketplace. LG will promote the new applications through in-store sales events and on the LG Mobile Global Facebook page (https://www.facebook.com/LGMobileHQ/?sk=app_136209626427759), creating a larger market for developers and bringing them closer to their audiences. “When we pledged early last year to support Microsoft’s smartphone strategy, we knew we were making a decision that had the potential to generate ripples in the ecosystem,” said Chang Ma, Vice President of Mobile Communications (MC) Marketing Strategy Team. “Microsoft’s commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things.” “We built the new Windows Phone Marketplace to create new business opportunities for developers and partners alike,” said Brandon Watson, director for Windows Phone at Microsoft. “This collaboration with LG creates a win-win situation for consumers and developers and will further showcase the variety of quality games and applications available on Windows Phone 7.” What’s more, LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR. LG and Microsoft’s developer program will kick off in November. For more information, please visit www.facebook.com/LGMobileHQ. |
