It's Innovation Day at Amazon UK!

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Amazon launches a new promotion in the UK called Innovation Day. This allows for innovative products to be rolled out on the retailer's platform at a discount to lure in potential backers.

Every first Wednesday of the month will see new products launched on the Amazon UK website, as well as innovative products discounted. Not only will you be able to hunt down electronics — and even some Windows-powered gear — but a whole manner of items, from clothing to musical creativity. The aim of Innovation Day is to support smaller companies and startups, who don't necessarily have the same reach as larger behemoths.

Some items that have been featured today:

You can see everything on sale for Innovation Day by hitting the link below. Be sure to remain tuned to the page for changes (and our site for highlights!).

Check out Amazon Innovation Day

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Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.