NVIDIA unveiled its next-gen graphics cards at CES 2025, with promises of a January 30 launch in tow. The initial run includes the two most powerful "Blackwell" RTX 5000 graphics cards — the RTX 5090 and the RTX 5080 — with the RTX 5070 and RTX 5070 Ti expected to launch sometime in February.
As is customary, NVIDIA is releasing a limited supply of its Founders Edition (FE) reference GPUs on launch day. If you don't manage to snag an FE version, rest assured that there will also be plenty of RTX 5090 and RTX 5080 models available from NVIDIA's partners, including ASUS, Gigabyte, MSI, PNY, ZOTAC, and more brands.
Interested in buying a new RTX 5000 GPU? I've collected everything you need to know to help land Blackwell hardware on launch day.
Where to buy the NVIDIA RTX 5090
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Fans of NVIDIA's Founders Edition cards — the hardware that board partners tweak and build on to create their own versions — will have the best luck on launch day by shopping at NVIDIA's official website or several third-party retailers, including Best Buy.
A limited supply means you might have the most competition in this area. If you don't manage to snag an FE version of the RTX 5090, there's expected to be a range of reference cards also dropping on January 30. Availability will differ depending on the retailer. I've been sure to note which retailers have third-party cards, as well as which brands are on offer.
I've rounded up retailers that already have listings for the RTX 5090 in the US and the UK, as well as retailers that have traditionally been go-to spots for NVIDIA GPUs on launch day.
Where to buy NVIDIA RTX 5090 in the US
Where to buy NVIDIA RTX 5090 in the UK
NVIDIA RTX 5090: FAQ
When does the RTX 5090 launch?
The NVIDIA RTX 5090 is expected to launch on January 30 at 9 AM EST / 3 PM CET.
How much does the RTX 5090 cost?
The NVIDIA RTX 5090 Founders Edition costs $1,999 USD or £1,939. Prices for the reference cards from NVIDIA's partners have yet to be announced.
Is the RTX 5090 for you?
Want the most powerful GPU on the market? Don't care that it costs $1,999? If you're an enthusiast gamer, scientist, artist, or AI professional, the RTX 5090 is no doubt looking quite attractive. It's a harder sell if you already have an RTX 4090, but even then, NVIDIA is promising twice as much performance compared to the RTX 4080 SUPER from the Ada generation.
Where to buy the NVIDIA RTX 5080
As with the RTX 5090, the RTX 5080 is launching with a Founders Edition available at NVIDIA's store as well as at certain third-party retailers.
You can also expect some reference RTX 5080 cards available at third-party retailers. I've included them here, with listed brands included. I'll start with US retailers before laying out the UK retailers stocking the RTX 5080.
Where to buy NVIDIA RTX 5080 in the US
Where to buy NVIDIA RTX 5080 in the UK
NVIDIA RTX 5080: FAQ
When does the RTX 5080 launch?
The NVIDIA RTX 5080 is expected to launch alongside its RTX 5090 sibling on January 30 at 9 AM EST / 3 PM CET.
How much does the RTX 5080 cost?
NVIDIA's RTX 5080 Founders Edition is launching at $999 in the US and £979 in the UK. Reference cards will likely be a mixture of higher and lower prices depending on the brand.
Is the RTX 5080 for you?
NVIDIA's RTX 5080 should prove to be a lot more popular than the RTX 5090, especially considering it only costs half as much. It should have more than enough power for 4K gaming, and DLSS 4 Multi Frame Generation will be humming thanks to the upgraded performance hardware inside. If you want ultimate gaming power without seriously damaging your wallet, this is the way to go.
