Viral video rightly shows how Microsoft's HoloLens is way ahead of Apple's Vision Pro

HoloLens
Will the HoloLens have the last laugh over Apple's Vision Pro? (Image credit: Windows Central)

What you need to know

  • Apple's Vision Pro, an augmented reality headset recently launched, is taking the tech world by storm.
  • Microsoft's HoloLens is an AR headset released almost a decade ago but never hit commercial success with consumers. 
  • With other competitors entering the AR glasses market like XREAL, Microsoft could tweak the HoloLens platform to be more consumer and app-forward. 

The initial Microsoft HoloLens was launched back in 2016 to little fanfare. In 2019, the HoloLens 2 was released, but again, it wasn't attractive to the consumer market. The devices have been used for military contracts and in corporations for different sectors. Once again, one of Microsoft's chief competitors took their ideas, improved upon them, and made the tech sleek and shiny to consumers, which seemed to have a hit on their hands.

Apple's Vision Pro, while costing $3,500, is being seen out in the wild all over social media and the internet, and influencers and TikTok videos are doing a great job at selling the concept of augmented reality glasses. A video that hits a bit too close to home with the failings of Microsoft products discusses how the HoloLens should be better than the Apple Vision Pro but, in reality, falls short in many ways. 

Is HoloLens 2 better than the Apple Vision Pro?

The painfully obvious truth here is no. The technology might be better as it usually is with Microsoft hardware, but implementation, follow-through, and continued support are far behind the newly released Vision Pro. 

This video is obviously made in jest, as this YouTuber pretends to be a member of Microsoft. Some points are valid, though, and highlight where the company could turn the HoloLens 3 into a better, more consumer-friendly product than the Vision Pro, as with the Windows Phone and Microsoft Surface before. 

As pointed out in the video, it wouldn't be an Apple product without some exceptionally absurdly priced accessories and 'solutions' to problems engineered by Apple, like not being able to wear glasses inside the headset and requiring expensive custom prescription magnetic lenses to use with the Apple Vision Pro. 

Is Microsoft making a HoloLens 3?

One of the main customers for the HoloLens currently is the U.S. Military. (Image credit: U.S. Army)

In August of 2023, we discussed a new patent showing the HoloLens 3 could be made more affordable. This is the real move that Microsoft needs to make if they want to blaze forward in the AR glasses market. With new entrants into the AR market, with XREAL's Air 2 Ultra coming in at $799, there is a lower entry point for the market than the insane $3500 that both the HoloLens 2 and Apple Vision Pro are currently occupying. 

Wondering if you should pick up a pair of XREAL's Air 2 Ultra glasses or the Apple Vision Pro? Check out our extensive comparison between the two devices. While we are all waiting to see what Microsoft does with the next HoloLens, and hopefully has some integration with Xbox, I have a hard time recommending the Apple Vision Pro, but if you want to try out a pair of the XREAL Air 2 Ultra's they seem to be awesome devices, and you can pick them up at XREAL's site.

I've been thinking about picking up a used HoloLens 2 if I could find a good deal on one. However, I started doing some research, and unfortunately, outside of corporate or bespoke software, there aren't really any apps on the device. It's funny that Apple only put basic apps on the Vision Pro, and it's being seen as the next great thing. AR might be the true next frontier, especially over virtual reality. It will be interesting to see if Microsoft can evolve to compete in the AR space. 

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Colton Stradling
Contributor

Colton is a seasoned cybersecurity professional that wants to share his love of technology with the Windows Central audience. When he isn’t assisting in defending companies from the newest zero-days or sharing his thoughts through his articles, he loves to spend time with his family and play video games on PC and Xbox. Colton focuses on buying guides, PCs, and devices and is always happy to have a conversation about emerging tech and gaming news. 

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  • Cmndr_Bytes
    Several years ago, i said MS would squander their Hololens research and Apple would at some point come out with something that everyone would think was some amazing new great sliced bread.
    It's like they have adult ADD. They just can't focus. I wanted a Hololens from the moment they revealed it. Was hoping they would come out with some consumer version, but, alas, here we are.
    Reply
  • taynjack
    Microsoft is trying to follow the market from the front. It's like when the light turns green and you start off the line, but nobody else moves and you start to doubt your choice wondering what you missed. Microsoft needs to lead without worrying what everyone else is doing. It's obvious this will never happen under Satya and the current board members.
    Reply
  • Daniel Rubino
    Cmndr_Bytes said:
    Several years ago, i said MS would squander their Hololens research and Apple would at some point come out with something that everyone would think was some amazing new great sliced bread.
    It's like they have adult ADD. They just can't focus. I wanted a Hololens from the moment they revealed it. Was hoping they would come out with some consumer version, but, alas, here we are.
    In one sense, you're right, but in another, I'm not so sure.

    Let's be clear: Apple made arguably the best VR headset yet. But VR is still ... niche. Few market analysts are convinced of Apple's vision here, so its stock is doing OK but not exploding like Microsoft's. It's a big risk for Apple, whereas all eyes are now on AI, which IS a viable business (hence why Microsoft is now the most valuable company in the world, and soon, the most profitable, ahead of Apple).

    Zac and I have talked about HoloLens a lot on the podcast and noted while it is amazing, we don't have much use for it as a consumer product. Microsoft pivoted towards enterprise for it with moderate success, but it's still an uncertain tech.

    Regardless, Microsoft still has the technology and patents and is still developing it, but like them, I'm just not sure it has a future. A much more realistic answer to all of this is XREAL Air 2 Pros, which cost $699 and have spatial and hand tracking. Sure, it's not as impressive as Vision Pro, but it's way more practical (it works with PC, Android, iOS, etc) and has a much more focused purpose.
    Reply
  • Cmndr_Bytes
    Daniel Rubino said:
    In one sense, you're right, but in another, I'm not so sure.

    Let's be clear: Apple made arguably the best VR headset yet. But VR is still ... niche. Few market analysts are convinced of Apple's vision here, so its stock is doing OK but not exploding like Microsoft's. It's a big risk for Apple, whereas all eyes are now on AI, which IS a viable business (hence why Microsoft is now the most valuable company in the world, and soon, the most profitable, ahead of Apple).

    Zac and I have talked about HoloLens a lot on the podcast and noted while it is amazing, we don't have much use for it as a consumer product. Microsoft pivoted towards enterprise for it with moderate success, but it's still an uncertain tech.

    Regardless, Microsoft still has the technology and patents and is still developing it, but like them, I'm just not sure it has a future. A much more realistic answer to all of this is XREAL Air 2 Pros, which cost $699 and have spatial and hand tracking. Sure, it's not as impressive as Vision Pro, but it's way more practical (it works with PC, Android, iOS, etc) and has a much more focused purpose.
    Daniel good to hear from you! Thanks for the reply. :-) I have always appreciated your insight.
    I have been looking into the XREAL and looking forward to the March release.
    I am sure you don't remember but, probably in the same discussion several years ago I mentioned, you told me I did not want a hololens something to the effect of them not being ready and I suggested you just send me yours if you did not like them. You turned down my offer of taking them off your hands. :-D
    Reply
  • Onemacaway
    Forgive me if I sound bullish but the viral video Sam made doesn’t show that Microsoft is ahead it’s actually in a parody tone to say that Microsoft did it first but managed to not be successful at making it cool … who knows if Apple wi’ll
    Reply
  • Arun Topez
    Didn't Microsoft lay off (most, if not all) their HoloLens and Mixed Reality teams, and many of them moved over to Apple to work on Vision Pro?

    Even in the rare chance Microsoft DOES give HoloLens a chance again with a consumer-friendly version, they REALLY need to step up their consumer marketing game. That's one of the biggest issues they struggle with which prevents people from knowing about their products and from businesses to actually pick them for their services since there's so much competition now that's consumer and business friendly.

    If they were smart, they'd also partner with Xbox! That way it can be just as flexible as Windows.
    Reply
  • John McIlhinney
    I haven't watched a SAMTIME video for a while but I was a big fan for a while after I saw him spruiking the Surface Dial as the Microsoft Knob. I still chuckle when I think of that.
    Reply
  • dirtyvu
    the ultimate issue with the Hololens was Microsoft didn't have a processor that was available that was powerful enough and battery efficient enough to drive the Hololens. V1 ran on an Atom because Intel didn't have anything that didn't suck batteries dry in 5 minutes. V2 was on an off-the-shelf qualcomm soc that was barely enough for flagship smartphones. If only Qualcomm had their latest that was built by the engineers that left Apple's processor line.

    Also, Microsoft didn't want to have a battery pack with a wire that you could yank. Even then, the Hololens 2 with battery pack on your head is still lighter than the Apple headset with the battery pack off your head. And the battery life on the Apple headset isn't that great which is why every Apple user that bought it is using 2 batteries.
    Reply