Don't bother with Amazon on Prime Day — these 7 XPS and Alienware deals are much better at Dell

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You can save big on XPS and Alienware as part of "Black Friday in July," which happens to overlap with Prime Day.

Dell has been on a tear lately with deals that have gotten increasingly better throughout the year. Laptops, desktops, and monitors have all seen hundreds of dollars taken off their respective price tags. With Amazon Prime Day running this week, Dell seems keen to steal Amazon's thunder. If you don't like the look of any of the deals below or just want to browse through everything that's discounted, check out Dell's top deals page.

Right now, a wide range of XPS and Alienware PCs are discounted. And unlike deals that we saw earlier this year, you don't have to go back multiple generations to find a discount. Several of the PCs below feature 13th Gen Intel CPUs and the latest graphics from NVIDIA and AMD. Of course, you can save even more by picking up a computer with a 12th Gen chip inside.

Dell XPS 13 Plus | $1,499 $1,249 at Dell

Dell XPS 13 Plus | $1,499 $1,249 at Dell

This futuristic PC has a unique design that stands out in a world of clamshell laptops. It's thin, light, and gets the most out of its body by having a zero-lattice keyboard and a haptic trackpad. Right now, you can get it for $350 off.

Price check: Best Buy from $1,000

✅Best features: Stunning design that packs a lot of laptop into a small body.

Dell XPS 15 | was $2,999 now $2,449 at Dell

Dell XPS 15 | was $2,999 now $2,449 at Dell

The latest and greatest XPS 15 laptops offer a truly excellent experience with a gorgeous display, great battery life, and robust performance. Right now, you can grab one for up to $550 off through Dell or at a discount at Best Buy.

Price Check: Best Buy from $1,000

✅Best features: Gorgeous display, excellent performance, and great battery life.

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Alienware Aurora R15 (AMD) | $4,000 now $3,000 at Dell

Alienware Aurora R15 (AMD) | was $4,000 now $3,000 at Dell

Equipped with an RTX 4090, a Ryzen 7 7700X, 16GB of DDR5 memory, and a 1TB SSD, is gaming PC packs all the power you'll need into a gorgeously unique case bathed in glorious RGB.

✅Best features: Incredibly powerful, best option for just gaming due to lower price.

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Alienware Aurora R15 (Intel) | $4,680now $3,700 at Dell

Alienware Aurora R15 (Intel) | was $4,680 now $3,700 at Dell

If you plan to do a lot of hardcore gaming and tackle intensive productivity tasks with your PC, you might be better off with this Intel variant that features an i9-13900KF, 32GB of DDR5, and a 2TB SSD. Be aware that it's $700 pricier, though, even with a $980 discount.

Price check: $3,200 at Best Buy

✅Best features: Best power, ideal for high-end gaming and intensive productivity workloads.

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Alienware Aurora R13 gaming desktop | $2,900 $1,800 at Dell

Alienware Aurora R13 gaming desktop | $2,900 $1,800 at Dell

This gaming PC runs on a 12th Gen Intel Core i9-12900F CPU paired with an NVIDIA GeForce RTX 3080. With those specs plus 32GB of RAM and a 1TB SSD, it should easily handle the best PC games. Right now, you can get it for $1,100 off through Dell.

Price check: From $2,000 at Best Buy

✅Best features: Powerful and easy to upgrade.

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Dell Alienware 38 Curved Gaming Monitor | was $1,350 now $900

Dell Alienware 38 Curved Gaming Monitor | was $1,350 now $900

Dell's 38-inch curved Alienware gaming monitor is everything you want for high-end gaming, including NVIDIA G-SYNC ULTIMATE and VESA DisplayHDR 600. It also has a 144Hz refresh rate and a response time of 4ms. Right now, you can grab one for $450 off.

✅Best features: Immersive curved display with good gaming specs.

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Alienware m17 R5: $1,900 now $1,100 at Dell

Alienware m17 R5: was $1,900 now $1,100 at Dell

This crazy powerful gaming laptop is thick and heavy, but it's also packed with AMD's Ryzen 9 6900HX and an NVIDIA GeForce RTX 4060. That's enough power to play all the latest and greatest PC games.

Price check: $2,300 at Best Buy (different configuration)

✅Best features: Powerful hardware, excellent keyboard, solid design and build.

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A deal by any other name

Dell XPS 15 (9530) next to Dell XPS 17 (9730)

(Image credit: Rebecca Spear / Windows Central)
Prime Day Deals

Amazon Prime Day deals from Windows Central

• Best deals: Our best (so far)
• Windows laptops
• Gaming laptops
• 4K and ultrawide monitor deals
• Gaming monitors
• GPU deals: AMD & NVIDIA
• Motherboard deals: Intel & AMD
• NAS deals: Network-attached storage
• Routers

Prime Day may technically be Amazon's thing, but tons of retailers are getting on board. Earlier this month we saw 4th of July deals. Now companies like Dell are calling this week "Black Friday in July." Does it especially matter that Black Friday was originally connected to Thanksgiving, which isn't for months? How about the fact that it's not Friday? I doubt many will care about that if they can grab an excellent device at a great price.

If I had to pick a single deal of the ones listed above, I'd order a Dell XPS 15. It is a stunning laptop that builds on years of excellence. It has a variety of display options, ranging up to 3.5K OLED. You can also opt for an FHD+ display if you'd like to save some money.

Inside, the XPS 15 runs on the latest from Intel and NVIDIA, giving you graphical and processing power on the go for professional workloads and even some gaming.

The discount of up to $550 brings the XPS 15 down a price bracket, making it much more accessible for everyday computing. 

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Sean Endicott
Sean Endicott
News Writer and apps editor

Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.