Gears 5 bakes up Chips Ahoy cookie deal for exclusive game content

What you need to know

• Microsoft and Chips Ahoy have partnered up ahead of Gears 5's September 20 release.
• Marked Chips Ahoy cookie packs feature exclusive in-game Gears 5 items.

Gears 5 is on track to hit store shelves on September 10, and as with any blockbuster game launch, we have an accompanying snack promotion. From Halo's love for Mountain Dew to Assassin's Creed's perfect pairing with Totino's Pizza Rolls, Microsoft has unveiled an (unexpected) collaboration with Chips Ahoy for its gritty shooter. Cracking open cookie packs will soon net you exclusive in-game Gears 5 content, alongside entry into prize package sweepstakes.

Gears 5-marked Chips Ahoy packages are slated to roll out over the weeks ahead, via redeemable codes planted through branded packs. This U.S.-only promotion grants a pool of exclusive content across the game and broader Xbox One ecosystem.

Diving into the Chips Ahoy website details exclusive banners and marks up for grabs, alongside one-day XP boosts, supply drops, and codes for Xbox Live Gold and Xbox Game Pass. Raffles for three additional prizes provide a chance to win a complimentary trip for two at E3 2020 in Los Angeles, alongside "Ultimate Gaming Room" and "Mondelēz" packages brimming with gaming items.

You'll have a few days of calorie counting before the promotion, starting on August 30. Players can redeem four in-game content codes per person, ahead of closure set for December 31, 2019. In the meantime, Gears 5 is available for preorder ahead of September 10.