OPINION: As Xbox Series X|S digital game sales reportedly hit a 91% share, Microsoft needs to ensure disc collectors don't get left behind with the next-gen Xbox — I think it's time to revive the "hated" 2013 disc-digital licensing model

Xbox discs: Wasteland 3, Elden Ring, Resident Evil 2
(Image credit: Windows Central | Jez Corden)

What you need to know

  • Over the past few years, gaming has shifted increasingly towards digital sales, over physical discs.
  • Recently, Circana's Executive Director of Games Mat Piscatella offered an update on the digital split, showing that Microsoft's Xbox platform has now hit 91% in the United States.
  • Earlier in the year, Xbox President Sarah Bond forged a new "forwards compatibility" team at Xbox, but we have to ask, does that also include disc-first players?

Microsoft and Xbox were ahead of the curve when it came to digital gaming on consoles, following platforms like Steam headfirst toward a more convenient (and more controlled) digital future. Yet, physical discs still live on.

Whether it's digital sales on the Xbox Store on console, Microsoft Store on PC, licenses through Xbox Game Pass, PC sales on Steam, or apps on iOS or Android — digital games have by far and away become the dominant format.

In the post-physical era, services like Netflix and Steam have completely obliterated the need to buy disc-based media. Steam was a pioneer in this space, although others were exploring the space as download speeds rapidly increased through the late 90s and early 2000s. Microsoft itself had a protozoic version of Xbox Live back in the day, called MSN Game Zone on PC.

It was a brave new world, and I starkly remember the vast backlash Valve endured when it forced its first wave of Steam account requirements onto Half-Life 2 discs. Now, Valve and its DRM platform are lauded as the industry leader and torch-bearer for all of gaming, depending on who you ask at least.

In any case, the rise of Steam ultimately changed the industry forever. Microsoft knew that it was only a matter of time before physical discs became a niche within a niche. It then moved to bridge the gap with its Steam-like plan to allow disc-based versions of Xbox games to come with a digital license attached too. Players would need to get the disc deregistered from their accounts at participating retailers before they could resell them. The trade-off would be friend and family Xbox license sharing, which is similar to the friends and family license pooling system Steam debuted to much fanfare earlier this year. Back in 2012, though, everyone hated it. Xbox has been on the back foot ever since. It goes to show how predicting the future and forging the future can be worlds apart in reality, right?

In any case, Xbox has struggled, and its focus on its digital systems and services has seen it hit over 90% physical vs. digital split on its games. The physical retail space for gaming is on the way out, with dedicated retailers like GAME in the UK on the ropes, and other electronics outlets ending sales of physical discs altogether. The digital split continues to skew away from physical, too.

Circana analyst Mat Piscatella describes the increasing shift towards digital-first gaming.

Xbox was ahead of the curve when it came to digital sales, but PlayStation is rapidly closing the gap. (Image credit: @matpiscatella.bsky.social)

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Mat Piscatella of U.S. analytics firm Circana recently posted some fresh data on BlueSky detailing disc-based games' slow march to obsolescence. Firms like Nintendo still maintain a large share of physical games, but that is doubtless about to end with the launch of the Nintendo Switch 2. Nintendo's cartridge system may eventually reach the upper limits of read/write speeds for more modern games, and I wouldn't be surprised if some more graphically intensive titles for the Switch 2 launch as digital-only versions to avoid the storage speed bottleneck. Of course, publishers tend to love digital sales over physical, because digital games are harder to trade in and refund — with regulatory consumer rights over digital properties woefully behind the realities of the space. But that's a discussion for another time.

RELATED: Steam clarifies that you don't actually own your games

PlayStation's split is also less skewed than Microsoft's, but it's rapidly closing the gap. Microsoft's Xbox platform meanwhile hit a 91% digital share, so if you're wondering why some retailers are no longer stocking Xbox discs, there's your answer.

Subscription services like Xbox Game Pass will likely do even more harm to the physical footprint on Xbox, as even massive games like Call of Duty: Black Ops 6 set their sights on the $19.99 per month Xbox Game Pass Ultimate subscription.

Physical disc-based games have already fully died on PC, and consoles are most likely next to follow. As the read/write speed and storage space requirements of modern games outpace what is offered by Blu-ray and other similar mediums, the demise of discs is purely economical.

Still, Microsoft has been selling discs for years. Many within the Xbox faithful have amassed vast collections of physical games over the years, representing hundreds of games and thousands of dollars worth of investments. I firmly believe that game preservation ultimately lies in emulation and the like, but there's a physical, tangible part of Xbox's history that also deserves to be preserved, even if Xbox's future is inevitably all-digital (like the Xbox Series X Digital Edition.) And really, it doesn't need to be that expensive for Microsoft, so support those fans and collectors — who represent some of Xbox's most dedicated customers.

Xbox should ensure that disc-owners don't get left behind, and maybe reviving the 2013 dual disc-digital licensing model is the way to do it

Xbox 360 games being guarded by Thanos

Thanos is about to pull a snap on disc-based games. (Image credit: Windows Central)
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The PlayStation 5 line-up has all digital versions that ditch the disc drive in exchange for some modest savings. Similarly, Microsoft's new Xbox Series X Digital Edition shaves $50 off the MSRP, too. However, unlike Xbox, PlayStation at least offers optional disc drive add-ons.

Earlier this year, Xbox President Sarah Bond announced the creation of a forwards compatibility team at Microsoft Gaming. Compatibility has been a key differentiator for Xbox, with the Xbox Series X|S offering unprecedented generational compatibility in the console space. The Xbox Series X|S can run dozens upon dozens of games from the Xbox 360 and OG Xbox era, as well as every single game from the Xbox One era. The next-gen Xbox consoles absolutely need to continue this tradition, even if the total demise of the disc drive is almost certain.

If we are carrying backward compatibility through to the next-gen Xbox consoles, which I firmly expect to include an Xbox handheld and a more traditional Xbox Series X successor, Microsoft needs to consider an optional Blu-ray disc drive. For users who have amassed a collection of disc-based games, forward compatibility represents something completely different to digital-first collectors like myself. Those fans don't deserve to be left behind.

In a perfect world, DRM-free like GOG would be the default. We'd fully own the games we've purchased, whether it's discs or digital. We don't live in that universe, though, and platform holders hold all the cards for how ownership of games ultimately plays out. I'm not here to discuss that aspect of the industry right now, but Microsoft did once try to find a system that would satisfy everyone involved, at least to some degree.

"People hated it at the time, but they might be ready for it now: Microsoft could perhaps explore reviving the 2013 dual-licensing disc-digital model."

People hated it at the time, but they might be ready for it now: Microsoft could perhaps explore reviving the 2013 dual-licensing disc-digital model it ultimately shelved for Xbox One after it failed to properly portray the benefits of the system. That would be particularly beneficial given the fact Microsoft is gearing up to let you play games you already own on Xbox Cloud Gaming. Disc-based gamers stand to completely lose out with this new cloud gaming feature. If it followed the 2013 model, we would also get the family game-sharing pool back. If people REALLY didn't want all the benefits that this would bring and prefer the existing model, Microsoft could also make it opt-in too, maybe. Somehow. Either way, the same feature has now enjoyed a successful reception on Steam — without the added benefit of physical discs. I thought about arguing that it could give retail a potential lifeline too, but eh, realistically I think that ship has probably well and truly sailed.

Even if that's no longer an option, some form of USB Blu-ray drive just to trigger the license for a local download would be enough, to at least keep that legacy intact. External USB Blu-ray drives go for as little as $50 bucks on Amazon, and logistically speaking, I would hope that it wouldn't be too complicated for Microsoft to create something similar for its most dedicated customers.

I realize it's not as simple as simply whacking a USB drive into the Xbox, given the DRM and security apparatus requirements. I don't doubt that restoring digital entitlement to disc-based games retroactively is also likely impossible. I think it's still well worth exploring and communicating on — if Microsoft truly is about future compatibility.

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Jez Corden
Executive Editor

Jez Corden is the Executive Editor at Windows Central, focusing primarily on all things Xbox and gaming. Jez is known for breaking exclusive news and analysis as relates to the Microsoft ecosystem while being powered by tea. Follow on Twitter (X) and Threads, and listen to his XB2 Podcast, all about, you guessed it, Xbox!

  • GraniteStateColin
    100% agree. While I was a PC then PS3 (specifically for the included Blu-Ray drive) gamer until the Xbox One, we didn't have access to sufficiently high speed Internet to be worthwhile over physical discs until recently. So most of my Xbox One games were all on discs (last few on the One and all my Series X game purchases have been digital, everything since Cyberpunk 2077, I think).

    I can play all my older disc-based games on the current disc-including Xbox Series X, but I suspect my future Xbox hardware purchases will be discless. I would love to be able to either register my discs with MS for digital use on all my current and future Xboxes or to be able to purchase an external Blu-Ray drive that specifically supports playing older Xbox disc-based games. Between those two, I think I slightly prefer the former (more flexible once registered), but I don't have a strong opinion on that, just ensure there is SOME way for us to play them.
    Reply
  • fatpunkslim
    It is interesting to note that PlayStation is the first to have launched a generation of entirely digital console (mid gen in this case), without a disc reader but only as an option, pushing the price to more than $800 with the base and the disk drive.

    If Xbox remains in very sober continuity with the design of current consoles, I can't see Xbox integrating a separate reader like Paystation does. So I guess there will be a version with a reader and a version without a reader, which is ultimately much more practical for the user.

    Nothing in recent statements from Sarah Bond or Phil Spencer suggests that Xbox will abandon players who have discs. For my part, I have absolutely no fear on this subject.

    On the other hand, I have more doubts about Sony's pricing policy, the abuses of which we can already see with this PS5 pro and overall since the start of this generation with numerous price increases in all sectors
    Reply
  • duckydan
    The issue with physical media is that most games come with Day 1 patches or multiple updates that break game-breaking errors in the software that makes the disc nothing more than an offline installer before the patches are applied. It's not like before when you would buy an Xbox (original series) or PS2 game and the disc was all-inclusive of the finished product.
    Reply
  • fatpunkslim
    duckydan said:
    The issue with physical media is that most games come with Day 1 patches or multiple updates that break game-breaking errors in the software that makes the disc nothing more than an offline installer before the patches are applied. It's not like before when you would buy an Xbox (original series) or PS2 game and the disc was all-inclusive of the finished product.

    You will note that now more and more games are not released simultaneously digitally and physically. They generally come out digitally then physically, which has several advantages:
    This addresses the problems you are talking about, because the physical version is printed after the day one patches and other patches
    The physical version is launched only if the digital version is a success, which minimizes risksfor example, the physical version of black myth wukong is only arriving now and they will probably announce the xbox digital and physical ps5 / xbox series version at the same time
    Reply
  • Kaymd
    duckydan said:
    The issue with physical media is that most games come with Day 1 patches or multiple updates that break game-breaking errors in the software that makes the disc nothing more than an offline installer before the patches are applied. It's not like before when you would buy an Xbox (original series) or PS2 game and the disc was all-inclusive of the finished product.
    Thank you for this comment. You are perfectly correct. This is a subtle but critical difference that many people fail to recognize in physical media between music, movies and games.

    Modern games are quite unique in entertainment in that they get 'updated' over time just like typical modern computing software.

    Music and movies on the other hand are one and done. Maybe at best you may get a sharper image or higher definition recording in a separate re-release. But the content is typically fixed. Once a song or movie is released, that's it forever. The disc contains the most up-to-date version from day one. You can't go back and 'patch' or update a song haha! The same with physical books.

    This makes collecting physical media of songs and movies quite a fun and enjoyable experience. Compare that with modern games where the content on disc is almost always outdated at launch, and most certainly outdated a few months post-launch. What's the point of the physical disc then?

    This is one reason why physical discs of games are declining at a faster rate compared with say movies that appear to be thriving, despite the rise of streaming services.
    Reply
  • Kaymd
    fatpunkslim said:
    You will note that now more and more games are not released simultaneously digitally and physically. They generally come out digitally then physically, which has several advantages:
    This addresses the problems you are talking about, because the physical version is printed after the day one patches and other patches
    The physical version is launched only if the digital version is a success, which minimizes risksfor example, the physical version of black myth wukong is only arriving now and they will probably announce the xbox digital and physical ps5 / xbox series version at the same time
    While this helps to some extent, it does not address the inevitable patch two years post launch. Even games released four years ago get the occasional performance patch, or balancing etc.

    How many Elden Ring base game updates have we had post launch? At the moment of typing this, the most recent patch is 1.16 on October 17, 2024. This is for a title released February 2022. What's the point of the game content on disc even if it was printed in 2023 or 2024?

    Modern games in physical format are now quite pointless for their content. At best, they may be useful for decorative or collecting purposes.
    Reply
  • fjtorres5591
    duckydan said:
    The issue with physical media is that most games come with Day 1 patches or multiple updates that break game-breaking errors in the software that makes the disc nothing more than an offline installer before the patches are applied. It's not like before when you would buy an Xbox (original series) or PS2 game and the disc was all-inclusive of the finished product.
    To a large extent, disk editions are just a form of keydisk DRM.
    When I bought FALLOUT4 for PC the disk had zero executable code. It simply authorized the download.

    And the patches don't stop with the day one download.
    Many games get monthly if not weekly patches so the days of picking up a disk and playing the game immediately are long gone. 91% only refers to where the authorization code resides. Today's gaming requires at least intermittent broadband even for single player.

    And the number will only go up as cloud gaming matures. More so if next gen boxes start at $700-800 like PS5 PRO. I've tested the FireTV Max on XBOX streaming and it is better than PC streaming, distinguishable from the SX only in using HD10 instead of DolbyVision. I could see sticking with the SX and playing next gen games via streaming instead of springing for a new box as a common solution for console gaming circa 2026/28.

    91%? Expect 98%.

    The future is already with us, reflected In the Games only available on disk via LIMITED RUN GAMES and, as the company's name says, for a limited time only. Next gen disk releases will likely be only expensive collector's editions.

    Finally, for fans of the disk based games, consider that as Spencer said a while back, disk drive manufacturing has been in steep decline for a decade now and the price of the drives is only going up. Sony doesn't price their external PS5 drive at $80 solely to squeeze blood out of a turnip; they do it because their cost is going steadily up. (Try pricing new BD players on Amazon or elsewhere. I actually got a remnant new OneX for less than a 4K BD player. And I only have a dozen or so disks vs 100 digital movies (you can get them dirt cheap via XBOX holiday sales.)

    Expect the delta between the disk and diskless version of the next generation to be $100 or more. And expect the drive to be an optional external unit, much like the 360 HDD drive. Once the BluRay movie market gets small enough, the format will go the way of vinyl: a pricy niche. And the drives will be as rare as 5in floppies today.
    Reply
  • Lurking_Lurker_Lurks
    I've always wondered why everything can't be as good as movies. Buy a disc, get a code for a digital copy, and through movies anywhere connect your entire owned library across every platform and storefront. I mean I know "why" (money), but still that's the standard to beat for me. I'd love it if my books and video games were the same. I could buy my physical copy, also get a code for a digital copy, and sync all my library across storefronts and platforms.
    Reply
  • fjtorres5591
    Lurking_Lurker_Lurks said:
    I've always wondered why everything can't be as good as movies. Buy a disc, get a code for a digital copy, and through movies anywhere connect your entire owned library across every platform and storefront. I mean I know "why" (money), but still that's the standard to beat for me. I'd love it if my books and video games were the same. I could buy my physical copy, also get a code for a digital copy, and sync all my library across storefronts and platforms.
    Books, blame the big multinational corporate publishers.
    Amazon actually had (has?) a program where buying the print edition allowed you to get the ebook for free/cheap. They still do for for ebook and audio.
    None of the corporate publishers signed up. (Only some Indies did.) Instead, they maintained (and still do) the legalistic position that the print and digital editions are different products (which they are). Why do the customer any favors, right?

    (And then you have free riders like the Internet Archive pretending that getting ahold of a print edition entitles them to create and distribute digital copies for free. Greed comes in many forms.)

    With games, the high development cost and the subsequent need to meet quarterly financials has led to consumers becoming gamma testers at best (often beta and even alpha testers) and paying for the "privilege". Games are, in effect, never fully done. And that is before DLC and microtransactions and live service games. A movie-like linked distribution system would never work for those games and there are precious few single release games coming out these days. Patching is eternal. And often desirable. (SKYRIM and FALLOUT 4, anyone?)

    And finally, there is the thing nobody mentions anymore: game resales and rentals.
    Publishers like digital because digital has effectively killed resale (just ask Gamestop). Imagine what the return on one-and-done single player games like, say, SPIDER-MAN 2 would be like if people could buy it on disk for $70 and a week or two later sell it for $25 to Gamestop to be resold for $50 or less. Would it even make back its cost?

    The AAA " blockbuster model is, like it or not, barely profitable as is. Without digital constraints and aftersale revenues, low performers like SUICIDE SQUAD wouldn't be just duds, they'd be studio killers. As is, SQUARE ENIX gave away CRYSTAL DYNAMICS et al for a song because they didn't have the money to cover their burn rate for the time it might take to crank out another hit or miss game. It seemed odd at the time but these days it seems almost reasonable.

    The reality is the business has changed and even "good" games at reasonable prices like PRINCE OF PERSIA and HIFI RUSH can't make enough money back to keep the studio/team alive.

    Bad as things are, they could be worse with resale.
    And, take note, they will get worse.
    But that is a different story and off-topic.

    But yes: money is why publishers are stampeding to digital-only.
    To a large extent it is even necessary.
    Reply