"We’re building plans for the 25th anniversary of Halo and Xbox," Microsoft confirms in a new interview. "We have such a rich heritage, you have to celebrate that."

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A big Microsoft milestone is coming up for its gaming division.

The Rock and Bill Gates reveal the Xbox console in 2001
The Rock and Bill Gates reveal the Xbox console in 2001 (Image credit: @TheRock via Instagram)

What you need to know

  • Recently, Microsoft conducted a new interview with License Global magazine, which revolved around the merchandising of Halo. 
  • During the interview, Xbox head of consumer products John Friend revealed that Halo has raked in over $1.8 billion in consumer spending on merchandising and licensed products alone, excluding video games entirely. 
  • Elsewhere in the piece, John Friend confirmed that Microsoft is planning some sort of 25th anniversary event for Xbox and Halo, which share a birthday. 
  • Xbox's 25th anniversary would fall on November 15, 2026 — which would be an interesting time to launch a new console generation, no?

Xbox is in a bit of an odd place in 2024. With the game industry struggling to figure out where the next generation of growth is coming from, Xbox has been expanding its vast gaming empire across to PC, mobile, and even PlayStation. Armed with a range of acquisitions that include Bethesda Softworks of Fallout and Skyrim fame and Activision-Blizzard of Warcraft and Call of Duty fame, Xbox overall posted a huge 45% jump in revenue last quarter, while its legacy Xbox business suffered a bit of a dip. 

Core Xbox fans have been left concerned what expanding to competing platforms so aggressively might mean for the console business. If fewer people want to buy Xbox hardware, it'll be even harder for Microsoft to bring third-party developers into the fold potentially, potentially leading to fewer games. The original Xbox all those years ago suffered from a large library gap when compared to the massive global footprint of the PlayStation 2, and whether or not Microsoft under CEO Satya Nadella has the mindset to sustain a shrinking Xbox console business remains to be seen. Although, both Nadella and Phil Spencer say Xbox has more players than ever, which should keep it at pace with increasing costs, at least for now.  

Regardless of the perception of Xbox in the core community right now, Xbox is still making plans for the future. Xbox President Sarah Bond unveiled a forwards-compatibility team earlier in the year, while confirming that the next Xbox will represent the "biggest technological leap" for the platform. Microsoft has a promising slate of upcoming Xbox games, even if there are questions about whether or not they'll remain exclusive. Microsoft is also gearing up for a large Xbox showcase at the Tokyo Game Show later this month. 

But we learned even more interesting bits about what Xbox is planning for the future in a recent interview with License Global magazine. 

The original Xbox launched on November 15, 2001, and kickstarted Microsoft's uphill battle to take on decades-old industry titans in an incredibly risky, competitive space. 

During the interview, Xbox head of consumer products John Friend discussed a variety of topics pertaining to licensing and merchandising, which Xbox has been fairly good at in recent years. They license out their games IP to other companies in some cases, such as the upcoming MechWarrior 5: Clans, while also diving deeper into licensed cross-media properties such as the Minecraft Movie, Fallout TV show, and Halo TV show (obviously with mixed success there, ahem.) In any case, Friend confirmed that Halo alone has seen $1.8 billion in non-gaming consumer spend. Microsoft has quite a prolific merchandising operation going on right now, when you consider the legendary Blizzard store, coupled with the Xbox merchandise shop and the Bethesda gear store too. 

The interesting snippet we're on to discuss today, however, is that Microsoft is already working on plans for its next big Xbox anniversary milestone.    

"We have these massive, fantastic franchises ranging from World of Warcraft –celebrating its 20th anniversary this year — to Halo, Call of Duty, to StarCraft and much more," Friend said. "We’re building plans for the 25th anniversary of Halo and Xbox — we have such a rich heritage and history, and these communities have been active for so long, you have to celebrate that."

The interview dives into how Microsoft has improved its thought processes over merchandising, working more flexibly and reactively to consumer interests. Friend explains that their approach means they can target smaller audiences with merchandise for more niche games like Pentiment, while also building out experiences for the large mass audiences of Call of Duty. 

Microsoft has celebrated previous major milestones with some fanfare, including the Xbox 20th anniversary event back in 2021. There, Microsoft opened up the Halo Infinite free-to-play multiplayer servers, added 70 more Xbox backward compatible games, and also opened up a virtual Xbox artifact museum called the Xbox Vault (which is no longer accessible). 

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Xbox plans for the future

The 20th anniversary Xbox controller was pretty damn sexy.  (Image credit: Richard Devine - Windows Central)
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Xbox's 25th anniversary would fall on November 15, 2026, which puts it firmly in range of a new generation of Xbox hardware potentially. Sony just revealed its mid-gen console the PS5 Pro, which Xbox has passed on competing with this time around. Instead, it seems Xbox is full-steam ahead with its next set of console hardware, which we tentatively believe based on our sources to include at least both a traditional-style successor to the Xbox Series X, and Microsoft's first real foray into Xbox handheld gaming with its own take on the Steam Deck. 

It would be poignant to release those new devices on Xbox's 25th birthday, with the kind of fanfare that I feel the brand has been missing a bit as it navigates strategic changes that haven't always proven popular with its existing customers. 

On the merchandising side, Microsoft previously did some rather epic-looking 20th anniversary Xbox controllers, so you can expect some custom options there too no doubt. Perhaps we'd get a custom Halo-style next-gen Xbox as well, perhaps the next Halo game itself will be ready by then too (optimistic, perhaps, but hey). Microsoft's Blizzard team is building out a rather huge and epic set of events to celebrate World of Warcraft's 20th birthday this year, complete with in-game events in Overwatch and WoW itself. Hopefully Halo sees similar, too. A Master Chief skin in Overwatch would look pretty badass, I reckon. 

I'll leave you with a quote from John Friend's interview, as someone who does celebrate gaming well outside of the games themselves. Here's to the next 25 years of Xbox. 

"Gaming is no longer just a pastime; it’s an integral part of our lives that transcends traditional entertainment boundaries. As we look forward to what the future holds, our goal is to continue pushing the boundaries of what’s possible, ensuring that every player, regardless of their background, feels a part of this incredible journey."

CATEGORIES
Jez Corden
Jez Corden
Executive Editor

Jez Corden is the Executive Editor at Windows Central, focusing primarily on all things Xbox and gaming. Jez is known for breaking exclusive news and analysis as relates to the Microsoft ecosystem while being powered by tea. Follow on Twitter (X) and Threads, and listen to his XB2 Podcast, all about, you guessed it, Xbox!

12 Comments Comment from the forums
  • Ron-F
    Knowing the current leadership, they will say Halo is done and, as a send off commemoration they will release ports of MMC to Switch, Playstation, macOS, and Linux,

    Seriously, this might be the tentative release date of a new Halo game (or remake) and the new console, although I would like to see Halo 5 ported to MMC or, at least, released as a PC game.
    Reply
  • HeyCori
    I'm calling it. There's going to be a Halo themed Series S, dashboard wallpaper, and new maps in Halo Infinite. Oh, and probably some mini documentary about the history of Halo.
    Reply
  • fatpunkslim
    Windows Central said:
    In a new interview, Microsoft confirmed plans to "celebrate" its Xbox gaming division's 25th anniversary milestone, which also coincides with its big launch exclusive — Halo.

    We’re building plans for the 25th anniversary of Halo and Xbox," Microsoft confirms in a new interview. "We have such a rich heritage, you have t... : Read more
    @Jez Corden

    Core Xbox fans have been left concerned what expanding to competing platforms so aggressively.

    How can we say "so aggressively", what objective arguments allow you to say that? Only 4 first party games have been ported to other platforms, and we are talking about 2 old service games from 5 and 8 years old and 2 small games which sold very little (pentement, hifi rush). Where is the aggression?

    I am of course not talking about Indiana Jones which is a Disney license and historically multi-platform games.

    Xbox has 3x more studios and 3x more exclusive licenses than Paystation, these few games sent to other consoles are a drop in the ocean! Where is the aggression? If you do the math correctly, Xbox has more exclusive games that have been released and will be released than PlayStation, it's a fact, I invite you to make the list! Where is the aggression?

    With the strength of game development that Xbox has, I'm not shocked that some games are released on other platforms, when an Xbox game is released on another platform, 5 others are Xbox exclusive, not counting exclusive games from third party publishers like stalker 2, ark 2, 33 immortals, etc... Where is the aggression?

    If you think that sending games as a pentiment or old service games that are already more than 5 years old is aggressive, it's not core Xbox fans we're talking about, but hardcore Xbox fans, which you I'm obviously part of using these kinds of terms.

    Be careful with the terms you use, there are already enough anti-xbox trolls who enjoy spreading fake news and false assumptions, there's no point in adding to them with this kind of caricature.

    You don't really realize that these kinds of caricatures that you use, like also saying for example that Xbox would become third-party publishers, etc... these are the kinds of expressions which are then taken up by other media which result in disinformation.

    You are well informed enough to know that this is false and that it is not that simple, it is simply part of a hybrid strategy which seems confusing to you from what I understand, but you are only adding confusion and darkness instead of bringing clarity.

    You know very well that Xbox's main strategy is focused mainly on its own Xbox consoles, PC, mobile, the cloud, and platforms that have the gamepass.

    The PlayStation and the Switch remain a small element of diversity in this hybrid strategy but in no way an end in themselves. (And ther is no gamepass on PS or switch as far as i know)

    Besides, Xbox is the only one to have announced the next generation, which is a sign that they are not going to abandon the hardware. The simple fact that they continue to sign exclusive gaming contracts with third parties shows that it is important to keep a significant portion of exclusive games.

    And it is! How can reality be so far from some people's perception of it? If not through caricature, lies, disinformation and false assumptions?

    Nuance, balance! It's not all or nothing! Business is about balance, not a binary vision like some media can have!

    This hybrid strategy is paying off, fortunately they don't bet everything on consoles, but that doesn't mean that they are abandoning the latter? Why would they continue to make regular updates for this last one in this case? Why bother creating a next generation? Why offer so many exclusive games, including with third-party publishers? It's simply that hardware, exclusive games are at the center of the strategy, as are gamepass, PC, cloud, mobile.

    Balance! It is not 100% gamepass, 0% xbox console as the closed and fantasized vision of some would have you believe.

    Don't put all your eggs in one basket, it's an essential principle in business. It’s not complicated to understand though!
    Reply
  • fjtorres5591
    fatpunkslim said:
    @Jez Corden


    How can we say "so aggressively", what objective arguments allow you to say that? Only 4 first party games have been ported to other platforms, and we are talking about 2 old service games from 5 and 8 years old and 2 small games which sold very little (pentement, hifi rush). Where is the aggression?

    I am of course not talking about Indiana Jones which is a Disney license and historically multi-platform games.

    Xbox has 3x more studios and 3x more exclusive licenses than Paystation, these few games sent to other consoles are a drop in the ocean! Where is the aggression? If you do the math correctly, Xbox has more exclusive games that have been released and will be released than PlayStation, it's a fact, I invite you to make the list! Where is the aggression?

    With the strength of game development that Xbox has, I'm not shocked that some games are released on other platforms, when an Xbox game is released on another platform, 5 others are Xbox exclusive, not counting exclusive games from third party publishers like stalker 2, ark 2, 33 immortals, etc... Where is the aggression?

    If you think that sending games as a pentiment or old service games that are already more than 5 years old is aggressive, it's not core Xbox fans we're talking about, but hardcore Xbox fans, which you I'm obviously part of using these kinds of terms.

    Be careful with the terms you use, there are already enough anti-xbox trolls who enjoy spreading fake news and false assumptions, there's no point in adding to them with this kind of caricature.

    You don't really realize that these kinds of caricatures that you use, like also saying for example that Xbox would become third-party publishers, etc... these are the kinds of expressions which are then taken up by other media which result in disinformation.

    You are well informed enough to know that this is false and that it is not that simple, it is simply part of a hybrid strategy which seems confusing to you from what I understand, but you are only adding confusion and darkness instead of bringing clarity.

    You know very well that Xbox's main strategy is focused mainly on its own Xbox consoles, PC, mobile, the cloud, and platforms that have the gamepass.

    The PlayStation and the Switch remain a small element of diversity in this hybrid strategy but in no way an end in themselves. (And ther is no gamepass on PS or switch as far as i know)

    Besides, Xbox is the only one to have announced the next generation, which is a sign that they are not going to abandon the hardware. The simple fact that they continue to sign exclusive gaming contracts with third parties shows that it is important to keep a significant portion of exclusive games.

    And it is! How can reality be so far from some people's perception of it? If not through caricature, lies, disinformation and false assumptions?

    Nuance, balance! It's not all or nothing! Business is about balance, not a binary vision like some media can have!

    This hybrid strategy is paying off, fortunately they don't bet everything on consoles, but that doesn't mean that they are abandoning the latter? Why would they continue to make regular updates for this last one in this case? Why bother creating a next generation? Why offer so many exclusive games, including with third-party publishers? It's simply that hardware, exclusive games are at the center of the strategy, as are gamepass, PC, cloud, mobile.

    Balance! It is not 100% gamepass, 0% xbox console as the closed and fantasized vision of some would have you believe.

    Don't put all your eggs in one basket, it's an essential principle in business. It’s not complicated to understand though!
    By the standards of Mr Corden, XBOX has always been multiplat: VIVA PIÑATA and BLUE DRAGON. More recently, Minecraft. By buying BETHESDA and ABK they've added dozens of multiplat franchises.

    So realistically, what are they to do?
    Pull back every active multiplat franchise? Give up on billions of dollars out of spute?
    Yes, Sony did it with Spiderman and Disney let them, but Nadella isn't Ballmer and he understands that making money off alternate platforms is a good way to undercut competitors (since gamers don't have infinite budgets) especially with second/third tier games. As long as the porting costs are minimal, why leave money on the table?

    Only a Sony fanboy will see MS extracting money from said fanboy's pocket as a sign of weakness instead of a classic business move; "What's mine is mine, what's yours is negotiable."

    All the pearl clutching over MS "abandoning" the XBOX hardware platform conveniently forgets that the entire GamePass cloud business is built off XBOX hardware! Killing the XBOX hardware platform means giving up on the cloud gaming market. Is MS that stupid? Or are the Sony fanboys that nearsighted?

    For that matter, would MS be giving NVIDIA access to the GamePass ecosystem if they were planning on using streaming PC games on their own?

    Even if the next XBOX turns out to be a gaming PC in disguise (which it should) it still will need a baseline CPU/GPU/NPU configuration for developers to target for console-level plug and play. The disguise part.

    The XBOX hardware platform is going nowhere and pretending otherwise is ignoring the realities of the market. Consoles are a tapped out market. Growth must come from PC, MOBILE, Cloud, and picking the pockets of other platform fans. Plus, the hardly negligible XBOX community as it stands. No single segment can support the existing studio system. Not even a combination of two or three. All are required. And in the age of the €1000/$800 console, Cloud , subscriptions, and multiplat are going to be increasingly important.
    XBOX is simply ahead of the curve.
    Just ask SQUARE-ENIX.
    Reply
  • fatpunkslim
    @fjtorres5591 Yes exactly,
    Xbox hardware is part of a whole, important for gamepass, cloud, exclusive games, etc...

    I come back to my notion of balance. Of course Xbox did well not to make historically multiplatform games exclusive (even if in practice some games have become exclusive like hellblade), Xbox has more than enough licenses to maintain the balance between profits from other platforms and the need to keep games exclusive, important for the attractiveness of consoles and even the Xbox ecosystem.

    It is, among other things, thanks to this hybrid strategy that Xbox continues to innovate and create new licenses. You just have to look at PlayStation, which for too long has focused solely on everything exclusive and on consoles, a market in recession, to realize that this is not a good strategy:
    - Financially they have not achieved their objectives and make less income than Xbox as confirmed by their latest financial report.
    - Playstation is mainly content to make remakes or 1.5 sequels
    - They create very few new games and new ips, no risk taken, they no longer innovate.
    - They are forced to offer absurd prices (consoles, games, accessories, DLC, etc.) to cover their costs

    Is this what we want as a player?

    I think the majority of players can only say no to this prospect.
    But even PlayStation understood this, a little late, and took the path of Xbox, releasing its games on PC and even Day One, and also on Nintendo switch and why not on xbox later.

    The misfortune for PlayStation is that they have too few studios to create enough first party games and they rely too much on third party publishers for their exclusive games. The problem, as you point out, is that like Square Enix, most third-party publishers no longer want to develop for a single platform, it is no longer profitable, especially given the tension in the industry of video games and the simple fact that games are not sold enough on a single platform. Square Enix is not profitable on PlayStation, like other studios, that's why they are gradually losing all their exclusive games which are mainly made by third-party publishers.

    The financial markets are not mistaken, the future of PlayStation is very uncertain and very unenviable, the sale of consoles is not a strategy in itself, it is no longer a criterion of success, there is no reason to want to follow the path of PlayStation, because in reality it is they who follow Xbox.
    Reply
  • Lurking_Lurker_Lurks
    I'm excited. I know there's a lot of frustration and confusion toward Xbox from some gamers, but I've never been more excited for the brand. They're poised to create the first ubiquitous gaming ecosystem and platform. Xbox is now moving toward becoming what I think it always should have been. Microsoft isn't Sony or Nintendo and never should have tried to be. They're the only ones in the room who control both the largest gaming PC OS platform and a console platform and should act like it. They really must be kicking themselves so bad for killing the windows phone with mobile being such a major gaming platform now.

    I don't think exclusives were ever going to work for Xbox to begin with because they haven't worked for any console. We should face the facts. Console sales peaked with the PS2 nearly 2 decades ago now, and they're only just now starting to be topped by the Nintendo Switch which rocks weaker hardware than last gen. No console has really been able to penetrate general audiences and super casuals (like Mobile gamers). And convert them. Consoles have barely even managed to steal users from each other.

    For the 25th anniversary I want to see Microsoft break away from following do their own thing. Which in my opinion should be 1:1 windows PC and Xbox development so every game is Xbox Play Anywhere. Don't abandon the console but expand beyond it while celebrating it. Create a ubiquitous ecosystem with cloud gaming, handheld, high end console, mobile store, and improving pc gaming on windows. Make it so that at the center is the Xbox gamer who's library follows them with cloud saves. Dominate in a way unique to Microsoft and Xbox.

    Now Halo, oh boy. Yeah as a Halo lover, I'm concerned. Very very concern. Microsoft needs to start doing right by the game that is intrinsically linked to Xbox.
    Reply
  • fjtorres5591
    Lurking_Lurker_Lurks said:
    No console has really been able to penetrate general audiences and super casuals (like Mobile gamers). And convert them. Consoles have barely even managed to steal users from each other.

    Consoles can't draw customers from each other because anybody with a console is either new to gaming or literally invested ($$$) into one ecosystem. The days of switching platforms ended ten years ago. $500 consoles and $70 games killed that.

    And XBOX *is* doing its thing; that's what GAME PASS, SERIES S, and cloud gaming are about: bringing the cost of gaming down to the masses.

    The problem is the pixel pimpers in the gaming media and Series S libel among developers have blunted the appeal of the only console that can run current gen games for under $300, which is the traditional console entry-level.

    Between the "XBOX tax", the MS haters, and the "MS doesn't own me" types in the media, the message of SS + Gamepass gets blunted, to Sony's benefit. Add Sony paying japanese developers not-to-develop for XBOX at all and newcomers to gaming are told they must either pay $500+ to game or do without.

    And most do without.

    So here we are, with studios closing, fabled exclusives underperforming, and gaming media pundits whistling past the graveyard unwillling to admit they are part of the problem. For all the focus on the things "XBOX does wrong", most of which aren't, MS is still playing the long game and slowly watching their plan come together. Later than it should have on a,level playing field, but inevitably so.
    Reply
  • Jez Corden
    fatpunkslim said:
    @Jez Corden


    How can we say "so aggressively", what objective arguments allow you to say that? Only 4 first party games have been ported to other platforms, and we are talking about 2 old service games from 5 and 8 years old and 2 small games which sold very little (pentement, hifi rush). Where is the aggression?

    I am of course not talking about Indiana Jones which is a Disney license and historically multi-platform games.

    Xbox has 3x more studios and 3x more exclusive licenses than Paystation, these few games sent to other consoles are a drop in the ocean! Where is the aggression? If you do the math correctly, Xbox has more exclusive games that have been released and will be released than PlayStation, it's a fact, I invite you to make the list! Where is the aggression?

    With the strength of game development that Xbox has, I'm not shocked that some games are released on other platforms, when an Xbox game is released on another platform, 5 others are Xbox exclusive, not counting exclusive games from third party publishers like stalker 2, ark 2, 33 immortals, etc... Where is the aggression?

    If you think that sending games as a pentiment or old service games that are already more than 5 years old is aggressive, it's not core Xbox fans we're talking about, but hardcore Xbox fans, which you I'm obviously part of using these kinds of terms.

    Be careful with the terms you use, there are already enough anti-xbox trolls who enjoy spreading fake news and false assumptions, there's no point in adding to them with this kind of caricature.

    You don't really realize that these kinds of caricatures that you use, like also saying for example that Xbox would become third-party publishers, etc... these are the kinds of expressions which are then taken up by other media which result in disinformation.

    You are well informed enough to know that this is false and that it is not that simple, it is simply part of a hybrid strategy which seems confusing to you from what I understand, but you are only adding confusion and darkness instead of bringing clarity.

    You know very well that Xbox's main strategy is focused mainly on its own Xbox consoles, PC, mobile, the cloud, and platforms that have the gamepass.

    The PlayStation and the Switch remain a small element of diversity in this hybrid strategy but in no way an end in themselves. (And ther is no gamepass on PS or switch as far as i know)

    Besides, Xbox is the only one to have announced the next generation, which is a sign that they are not going to abandon the hardware. The simple fact that they continue to sign exclusive gaming contracts with third parties shows that it is important to keep a significant portion of exclusive games.

    And it is! How can reality be so far from some people's perception of it? If not through caricature, lies, disinformation and false assumptions?

    Nuance, balance! It's not all or nothing! Business is about balance, not a binary vision like some media can have!

    This hybrid strategy is paying off, fortunately they don't bet everything on consoles, but that doesn't mean that they are abandoning the latter? Why would they continue to make regular updates for this last one in this case? Why bother creating a next generation? Why offer so many exclusive games, including with third-party publishers? It's simply that hardware, exclusive games are at the center of the strategy, as are gamepass, PC, cloud, mobile.

    Balance! It is not 100% gamepass, 0% xbox console as the closed and fantasized vision of some would have you believe.

    Don't put all your eggs in one basket, it's an essential principle in business. It’s not complicated to understand though!
    part of it is me knowing things that aren't public yet tbh. at least things they're "considering." also compared to sony and Nintendo it's "aggressive."

    personally I dont care at all. put the entire slate on ps5. i agree that xbox shouldn't put all their eggs in one basket, but the way they've handled this is exactly why there's so much misinfo flying around. go to tiktok or youtube reels and search Xbox, there's plenty of people there claiming xbox has exited the console market with millions of views.

    i agree with you though like, we're on the same page ultimately.
    Reply
  • Jez Corden
    Lurking_Lurker_Lurks said:
    I'm excited. I know there's a lot of frustration and confusion toward Xbox from some gamers, but I've never been more excited for the brand. They're poised to create the first ubiquitous gaming ecosystem and platform. Xbox is now moving toward becoming what I think it always should have been. Microsoft isn't Sony or Nintendo and never should have tried to be. They're the only ones in the room who control both the largest gaming PC OS platform and a console platform and should act like it. They really must be kicking themselves so bad for killing the windows phone with mobile being such a major gaming platform now.

    I don't think exclusives were ever going to work for Xbox to begin with because they haven't worked for any console. We should face the facts. Console sales peaked with the PS2 nearly 2 decades ago now, and they're only just now starting to be topped by the Nintendo Switch which rocks weaker hardware than last gen. No console has really been able to penetrate general audiences and super casuals (like Mobile gamers). And convert them. Consoles have barely even managed to steal users from each other.

    For the 25th anniversary I want to see Microsoft break away from following do their own thing. Which in my opinion should be 1:1 windows PC and Xbox development so every game is Xbox Play Anywhere. Don't abandon the console but expand beyond it while celebrating it. Create a ubiquitous ecosystem with cloud gaming, handheld, high end console, mobile store, and improving pc gaming on windows. Make it so that at the center is the Xbox gamer who's library follows them with cloud saves. Dominate in a way unique to Microsoft and Xbox.

    Now Halo, oh boy. Yeah as a Halo lover, I'm concerned. Very very concern. Microsoft needs to start doing right by the game that is intrinsically linked to Xbox.
    im also excited based on what im researching rn. i think xbox will converge with windows very hard next-gen, and it'll open up more possibilities than ever, both for the platform and hardware options. im really excited for that handheld.

    console sales have peaked, and peaked hard. but I dont want to see xbox sacrifice what it has at present, is all. i think they could do more for existing users.
    Reply
  • Jez Corden
    fjtorres5591 said:
    So here we are, with studios closing, fabled exclusives underperforming, and gaming media pundits whistling past the graveyard unwillling to admit they are part of the problem. For all the focus on the things "XBOX does wrong", most of which aren't, MS is still playing the long game and slowly watching their plan come together. Later than it should have on a,level playing field, but inevitably so.
    agree 100%
    Reply