Xbox pledges to double down on Windows improvements for gamers, as Valve's Steam OS turns up the heat — now faced with real competition, it's time for Windows to change
The announcements came thick and fast at CES 2025, with Xbox's VP of Next Gen Jason Ronald talking shop with ASUS and Lenovo.
One of the most exciting new device categories is that of the PC gaming handheld. Companies like Valve, Lenovo, ASUS, GPD, and many others have begun mainstreaming the tech, inspired by the monolithic efforts of Nintendo with its Switch and other pioneering gaming handhelds. In 2025, we have a vast plethora of options to choose from, and later this year, we'll have even more.
Announced at CES 2025, Valve revealed that Steam OS, developed for the Steam Deck, will go fully device agnostic. The Lenovo Legion Go S will be the first third-party Steam Deck, offering a non-Windows variant of their PC gaming handheld line up for the first time. To that end, Microsoft has doubtless started feeling the pressure, as Steam OS has shone a very bright spotlight on how difficult Windows is to use on devices like this. Maximum compatibility comes with maximum technical debt, and it seems Xbox's VP of Next Gen Jason Ronald agrees.
In comments to The Verge at a panel which featured Valve and Lenovo both, Ronald remained bullish on what Microsoft can bring to the market here. Ronald described how Microsoft intends to bring the gaming-focused usability of the Xbox operating system directly to Windows.
"I would say it’s bringing the best of Xbox and Windows together, because we have spent the last 20 years building a world-class operating system, but it’s really locked to the console. What we’re doing is we’re really focused on how do we bring those experiences for both players and developers to the broader Windows ecosystem. [...] I think we’ll have a lot more to share later this year."
Indeed, for anyone who has used a device like the ASUS ROG Ally or Lenovo Legion Go, it's undeniable how much of a mess it is compared to Valve's Steam Deck or the Nintendo Switch. Windows absolutely wasn't anywhere near designed for this type of system, and to really get the most out of Windows-based PC gaming handhelds, you need to have a fairly decent understanding of PC gaming in general. The Steam Deck by comparison is largely plug and play, fully designed to be navigable with joysticks, with trackpads baked in when games expect a cursor present. Furthermore, the Steam Deck also doesn't prevent users from tinkering either, unlike traditional console platforms like the Xbox or PlayStation, which are fully locked down. I was quite easily able to install non-Steam games on my Steam Deck back before I upgraded to a Lenovo Legion Go.
Microsoft has been gradually boosting the experience on Windows-oriented PC gaming handhelds, with compact mode for the Xbox Game Bar for example. To that end, Ronald described how Microsoft's goal is to make Windows more adaptive to different device types, leveraging the Xbox interfacing.
"I think, at the end of the day, our goal is to make Windows great for gaming on any device. The reality is the Xbox operating system is built on top of Windows. So there’s a lot of infrastructure that we built in the console space that we can bring to the PC space and really deliver that premium gaming experience on any device. [...] There’s just certain things in Windows that were not designed for if you don’t have a keyboard and mouse, like thumbstick support or joypads and stuff like that."
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Steam OS is finally bringing Windows some serious competition in the consumer space
Windows has enjoyed a blanket monopoly for decades, sitting as the top choice for desktop PC operating systems for almost every consumer-oriented scenario imaginable. I would argue that its dominance there has also made it stagnant, without serious competitors in the space pushing Windows to offer a better experience.
Back in 2015, Microsoft CEO Satya Nadella said he wanted people to go from using Windows, to loving Windows. In 2025, that dream couldn't be further from reality. You only need to glance across celebratory comments on socials or PC gaming articles to see how ready gamers are for a genuine alternative to Windows, after years of "enshittification," with baked-in ads, bloatware, alongside a (at least perceived) lackadaisical approach to privacy. To be fair to Microsoft, though, Windows isn't exactly subsidized to the same degree operating systems like Android, iOS, or Steam OS are, lacking a "default" digital storefront to generate on-going revenue. Microsoft recently remarked that Google makes more money from Windows than Microsoft itself does, owing to Windows' historical open nature. The license sale is the entire business model for Windows — which is problematic when it comes to making devices more affordable at the point of sale too, since OEMs pass the license fee onto consumers.
Either way, I would argue that gunning for a developer-first, consumer-first approach would be the best way to begin to repair things, in an era where Windows feels less of a focus for Microsoft than any time in my lifetime. An Xbox OS for gaming handhelds would be a dream, subsidized with an Xbox Store front and center. The Xbox app for Windows needs to be a far more open platform for game devs, with vastly streamlined certification processes, and reduced requirements for publishing. The lack of truly organic publishing growth on the Microsoft Store is extremely telling, with developers liable to only support Xbox on PC if they're part of a publishing deal under Xbox Game Pass.
The hurdles to get Windows to where it needs to be for gaming are numerous and multifaceted, both externally and internally. Different departments within Microsoft are responsible for different parts of the Windows experience, and corporate sets the rules and policies that are stifling the platform's organic growth. Navigating Microsoft's corporate infrastructure to improve Windows for gamers may even prove harder than developing the technology itself.
At the end of the day, there's reason why gamers and developers prefer Steam. It's absolutely crucial for Windows' future that Microsoft begins to listen to them — the rise of Steam OS may give them no choice. For sure, Microsoft still has the ability to take people from "using Windows, to loving Windows," if it is willing.
Jez Corden is the Executive Editor at Windows Central, focusing primarily on all things Xbox and gaming. Jez is known for breaking exclusive news and analysis as relates to the Microsoft ecosystem while being powered by tea. Follow on Twitter (X) and Threads, and listen to his XB2 Podcast, all about, you guessed it, Xbox!
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fatpunkslim Thanks for this article @Jez Corden It's great that there's competition, as it will accelerate improvements on Windows for gamers. Even though Steam OS is currently better optimized in terms of its interface and user experience, it remains less performant and less stable than running games on native Windows. Proton performs emulation, which causes several problems: compatibility issues for some games, especially with anti-cheat systems, sometimes games do not run as well as on native Windows with performance, graphics, or stability issues, and certain features related to DirectX12 are not fully supported.Reply
So if Windows manages to achieve a good level (excellent ?) of user experience, it would be a huge advantage and the perfect solution in the end. Anyway, to release their portable Xbox console, they have no choice; they must release a system truly adapted to gamers and all platforms, Combine the best of the Xbox operating system, often considered the best console OS, and the best of Windows. -
Lurking_Lurker_Lurks Xbox and Microsoft are saying here what Xbox and Windows gaming users have been for years. Better late than never is neither a compliment nor an insult; it's a statement of fact: better late than never. I like gaming on my Legion Go because it's a windows. It makes me like it more than gaming on my Steam Deck because I can do more, but even then you use the device and just realize Windows could be such a better gaming experience in ways that don't compromise its open ecosystem and freedom.Reply
For example Xbox Game Bar compact mode added your five most recently played games to the home screen and this includes games from across all launchers/storefronts. You can even tell it that whatever you're using is a game and it'll add that (like it added Edge when I did that while cloud gaming on the browser). Now it could improve a lot in this area (like for example it literally just adds the entire Edge app instead of saving like a link to the website (in this case Xbox cloud gaming) so it takes me specifically there), but it actually works really well. On my Legion Go I have the Xbox button mapped to one of the back paddles, and as soon as turning it on (I also turned everything on startup off) I can often just click for the gamebar, select a recently played game, and hop in. If it's an Xbox game I don't even need to open the launcher (Steam games do make me open the launcher and so does Diablo 4). And Xbox Game Bar does it better than Legion Space. The icons look better and it more accurately recognizes and saves the games I play. Now all that said... it's only just the last five I've played? Why? Why not just have a tan in the game bar that acts as my library and lets me scroll for all installed games?
Gaming on Windows doesn't need to be a 1:1 copy for SteamOS. Anyone who wants it to be doesn't understand what makes a market healthy. But Microsoft could serve to have some damn good comepetition that offers gamers the experience they want through value windows does not offer. This leads to instances like this where years later Microsoft is finally listening and taking advantage and incorporating their unique advantage of having both Xbox and Windows got gaming proper. Of course this is all just words still, and I'll wait to see what they actually do, but in general this is just a healthy market starting to form. And competition playing it's role. I hope this leads to more accessible PC gaming overall with improved value and benefits no matter where a gamer chooses to play their games. I also hope this helps invite new gamers, maybe those who haven't even owned a console before, as barriers for gaming (including just an unintuitive user experience and interface) come down. I. Also really hope this trickles down into the console market where they really really need proper competition that forces consoles to wake up and get with the rest of the modern gaming world in terms of value (like no more paying for PS and Nintendo to join Xbox and every PC).
The overall gaming industry desperately needs to break into the zeitgeist proper. It needs new blood. We're really seeing that with costs ballooning and software sales struggling for many third parties. If a gaming push across multiple operating systems can do that, then I'm all in. -
pjmlp As Windows developer that has been burned by the whole misteps done since Windows 8 with WinRT, UWP and now WInUI, including the complete Windows Phone disaster I am not seeing Microsoft going this right, given how bad the whole desktop development experience has gotten.Reply
While Valve is playing a dangerous game of emulating Windows with their Linux distribution (yes it isn't really emulation), it all depends on how Microsoft will tackle this.
They could try to kill SteamOS devices as they did previously with the EEE PC netbooks, by offering the license with the goal of killing the OEMs desire to look elsewhere.
However Windows 11 mess isn't the same as Windows XP was, so maybe it wouldn't work a second time.
They could also make it harder for Proton/WINE to keep "emulating" Win32/DirectX, but that would be a kind of second UWP, so it all depends on how they approach this attack vector , while keeping studios on board.
Finally, if the execution is too little too late, no one will care. -
fjtorres5591 I think people are reading this backwards: they are more likely bringing Windows games onto the XBOX OS rather than bringing XBOX Games into Windows.Reply
They can do both things easily (Plays Anywhere!) but if they do the latter there is no reason to do XBOX hardware and they already said, repeatedly, there *will* be a new generation of XBOX consoles.
Maybe they do both.
But the best play is to keep the gaming-only consoles as the low and mid end and deliver an XBOX compatible subsystem for Windows at the high end. Brings both Windows and XBOX into a unified ecosystem and dashboard but addressing two distinct markets. Because as Spencer said, you're not going to grow gaming with thousand dollar consoles.
Everybody is so focused on current gen console sales they forget that a ton of people are refusing to upgrade; on XBOX and PS. And on XBOX, you have cloud to console streaming to play current gen on last gen boxes. So maybe instead of thinking of XBOX as a 30-50M box platform (which ain't chopped liver) the addressable market for XBOX games is more like 60-80M+ including cloud.
Because, one more time: XCloud streams XBOX games, not PC games. The more gamers adopt cloud on TV, tablets, phones, or browser, the bigger the market for XBOX versions of games and, of course, for Game Pass. And developers that want to reach cloud gamers need to support XBOX. And the new "stream what you buy" initiative is an extra incentive to look beyond new box sales and look instead to the number of gamers.
Finally, The one question nobody has bothered to consider is what exactly Bond meant when she said they were working on *forward* compatibility.
Might it not mean making current hardware compatible with next gen games? And if they do, maybe the SX stays on the market as the new entry level XBOX and the new box at $600-700 becomes the midrange and gaming PC become the high end XBOXes.
Answer that question and you might see what exactly they are up to. -
1078mac This should have already been done. They are going to miss the handheld market as well I think. They may have a product, but it will likely not gain traction because their support and iteration is glacial in pace. How is a company this rich and all in on gaming so bad at making a good interface in general (Xbox app) and so behind for small screens and handhelds? Just copy Steam. Make it log into the Xbox or PC gaming interface and then make it possible to shift to desktop mode, but don't make desktop the default boot up for handhelds. It's like they are actively trying to kill their business for how bad their apps and support is for gaming. I have zero faith in MS to get this right. Very disappointing!Reply