Fight - Nokia taunts Samsung over new anti-Apple 'Genius' ad

Best smartphone in the world or the greatest?

Ah, it’s Sunday so let’s get the smartphone jousting out of the way for this week.

Recently Samsung has taken to the printing press to drive home the fact that the Galaxy S3 is arguably more equipped than the latest iPhone set to hit store shelves within weeks. The ad, brilliant in its simplicity simply says “It doesn’t take a Genius” with a picture of both phones and the self-selected listing of hardware specs.

The jab was at Apple’s expense, teasing them about their ‘Genius bar’ nomenclature and it clearly demonstrates Samsung’s intent to not lay down, even after being accused and found guilty of copying Cupertino.

Nokia Tweet

Not to waste a good moment of controversy, Nokia evidently decided to interject their selves into the fray by sending out a tweet:

“Lumia 920: Wireless charging, amazing camera, screen you can use with gloves on and much more. No, it doesn't take a genius.”

That last part was obviously poking at Samsung, noting that while the S3 may be a good phone, Nokia thinks the Lumia 920 is even better.

While a Tweet sent out will hardly make any waves as compared to a full-page print ad, it will be interesting to see how Nokia positions themselves against the competition once the real ads start to hit the airwaves (and magazines).

Is it a good thing that Nokia is so brazen in their taunts? Do they have the goods to back it up?

We think so and while this week looks to be HTC’s moment to shine, we have yet to hear anything from them regarding their competition.

Source: Twitter; via Android Central

CATEGORIES
Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and wearable tech. He has reviewed laptops for over 10 years and is particularly fond of 2-in-1 convertibles, Arm64 processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, performed polysomnographs in NYC, and was a motion-picture operator for 17 years.

Latest in Nokia
Nokia Purebook Pro
Nokia PureBook Pro may cost you €799 for an Intel Core i3
Lumia 950 XL
Here is Windows 11 running on a Lumia 950 XL just because that's what the internet is for
Lumia 950 Photoshop
Should you run Photoshop on a Lumia phone? No, but someone did anyway
Nokia unveils entry-level Beacon 1 mesh Wi-Fi router starting at $130
Microsoft almost made a feature phone that looked like Windows Phone
Microsoft Lumia 950 originally had gestures that made it much 'smarter'
Latest in News
Cloud servers
Microsoft has killed "several" data center projects in the U.S. and Europe, according to reports — Microsoft responds (Updated)
Photo of Microsoft's new sign-in page for Xbox.com using the Microsoft Edge browser.
Over one billion users will get a new Microsoft user experience, and it has a dark mode
The Thing: Remastered key art
The Thing comes to Xbox Cloud Gaming's "Stream Your Own Game" library alongside other new arrivals
Promotional screenshot of heroes fighting a giant in Pillars of Eternity
Obsidian's classic Baldur's Gate successor 'Pillars of Eternity' is getting a surprise turn-based mode later this year, alongside other updates
Atomfall
Atomfall reviews and Metacritic scores are in: Here's a roundup of what everyone's saying about this new Game Pass survival game
Screenshot of one of the new flat world presets in Minecraft.
Minecraft testing new flat world presets and a better way to locate your friends in-game