Epic Games employees say Microsoft 'poisons' the AR industry in leaked emails
Epic Games employees didn't seem optimistic about Windows Mixed Reality back in 2019.
What you need to know
- Epic Games employees discuss Windows Mixed Reality and the HoloLens in a leaked email thread.
- While some employees seem optimistic about the technology, one says that Microsoft 'poisons the well' for the AR industry.
- Another employee accuses Microsoft of "Magic Leap-level overselling."
The Epic Games antitrust lawsuit has shed light on some intriguing areas in the battle between Epic Games and Apple. While the majority of headlines from the ongoing case center around Epic Games' 'Project Liberty,' a recent piece of evidence loops Microsoft into the conversation. An email chain from June 2019 filed as evidence in the trial and seen by Windows Central shows Epic employees discussing how Microsoft's HoloLens and Mixed Reality efforts affect the rest of the industry.
The thread starts off with a discussion of Apple's ARKit announcement at WWDC. The discussion focuses on location anchoring, which rolled out later with ARKit 4. The conversation then segued over to other location-based technology, including Microsoft's Azure spatial anchors.
An employee named Atli Mar wrote:
Later in the thread, Chance Ivey discusses Windows Mixed Reality Spatial anchors:
While Ivey seems optimistic about the technology, Mark Rein expressed different thoughts regarding Microsoft:
Andrew Grant echoes similar sentiments:
The thread finishes with someone sharing a trailer of the AR version of Minecraft.
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It's not rare to hear people criticize Microsoft's HoloLens and the Windows Mixed Reality platform. They haven't taken off in the consumer space and struggle to get casual users interested. Both Windows Mixed Reality and HoloLens are, however, successful with enterprises. As noted by our executive editor Daniel Rubino, "Microsoft does have one not-so-secret advantage over potential rivals in MR: it actually exists."
Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.