According to a new statement by Activision, Destiny 2 sold more digital copies than physical copies. Given the fact that Destiny 2 is the best-selling game this year in the United States according to The NPD Group, this is an interesting piece of information that points to a larger shift in the industry.
In a report from VentureBeat regarding Activision's quarterly financial results, the publisher revealed that "digital mix was over 50 percent of console full-game sell‐through, a new record for the company."
In 2017 industry analysts and other publishers put digital sales at around 30 percent for a game but Destiny 2 seems to be an exception. The title is dependent on an internet connection so that might be one of the factors as to why gamers prefer to buy digitally. No matter how you look at it, coupled with the fact that digital sales for publishers are growing every year, this information supports the hypothesis that the gaming industry is moving towards a digital future. If this trend continues, it won't be long before the majority of console game sales will be digital.
The rise of features like game sharing may also contribute to individuals opting for a digital copy. For example, a household with two Xbox One consoles may buy a title digitally so that they can play the game together at the same time instead of relying on a disc which limits it to just one device.
If you haven't played Destiny 2, be sure to check it out. It's a great game and a lot of fun if you have the right team. Make sure to read our review if you like multiplayer shooters.
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