Content funding on Windows Central
How do we fund the content that you read on Windows Central?
At Future Publishing we rely on advertising to keep bringing you the content you love to read. The majority of the content on Windows Central is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful.
In some cases, advertisers support us in producing content. This content is labelled so you can see who has funded it and how it was created. We use the label on the page to clarify the advertiser’s involvement in the content.
“Sponsor Content Created With…” or “Advertisement Feature”
Articles that are labeled ‘“Sponsor Content Created With…” or “Advertisement Feature” are paid for and reviewed by a commercial partner. They may be produced by the client or by staff employed by Windows Central. This is commercial content and so is subject to the Advertising Standards Authority regulations in the UK and Federal Trade Commission regulations in the US.
"Presented By…" or "Sponsored By…"
Articles that are labeled as "Presented By…" or "Sponsored By…" are independent editorial articles created by writers employed by Windows Central that have been funded through the support of a commercial partner. When planning this content, the editorial team may find alignment with a funding partner on the topic and the headline of the article but the article is not subject to any client review in advance of its publish date. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation in the UK and Federal Trade Commission regulations in the US.
If the commercial partner receives a sponsored section within a larger editorial article editorial article, that section will have a clear “Sponsor Content” label.
“Preferred Partner”
Articles that are labeled as "Preferred Partner" mean a commercial partner is offering a preferential affiliate rate to Future in exchange for greater prominence on the page, such as by highlighting a particular deal for a product that our journalists recommend.
Windows Central will only write content featuring “Preferred Partners” when we feel the content or product is aligned with what our audience wants. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation in the UK and Federal Trade Commission regulations in the US.
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Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.