CloudZync (www.zync.co.uk) is a British mobile commerce company that has launched an app for Windows Phone. With 280 merchants and stores already signed up, Zync Wallet makes it so you don't need to carry along a wallet in your pocket with numerous cards and cash at hand. Relying on your mobile phone for almost everything in life, mobile payments are slowly catching on with deployment taking place using NFC capabilities.
This Windows Phone app aims to help consumers take steps to make it easier to pay for services and goods with loyalty cards and more.
The company is going further than simply releasing Zync Wallet for Windows Phone though. As well as the consumer interface, businesses can utilise cloud-based tools to set up, brand and manage their own loyalty and CRM schemes, making them available through the Windows Phone client. What's more is there are no fees or charges for merchants to make payments with the service. Really neat.
How it all works is consumers load money onto their Zync Wallet account from a bank account and payment is then transferred when needed. The app is super nice, with registration support built-in. Creating a PIN is easy, which will then enable you to register with the service using your Microsoft Account (or other social networks), fill in some basic information, and after that you're good to go.
The UI includes an interesting use of icons in the panorama view and the overall experience is pretty much what you'd expect from a Windows Phone app. You can view your current balance, initiate a payment (opens up a QR code), view current deals added to the wallet, and more. Sure, basic functionality, but should wireless wallet payments kick off, this is going to become rather useful indeed.
There's a number of bonus features too. Merchants are able to update users with deals, updates and other exciting notifications. Launching on Windows Phone first (as well as iOS - Android support coming later this year), you can download Zync Wallet from the Windows Phone Store for free. Windows Phone 8 only. Check out the official website linked above for further details.
via: Internet Retailing; thanks, Nishy, for the tip!
