Carphone Warehouse UK offering free Windows 8 Pro upgrade when buying a Lumia 820

In one of the more creative offerings we have seen to get people to buy new Windows Phone 8 handsets, we like this one from Carphone Warehouse. By simply purchasing a Nokia Lumia 820 you qualify for a free upgrade to Windows 8 Pro on your PC. (Unfortunately, Phones4U have an exclusive on the 920).That reinforces the notion that Microsoft (and their partners) are really pushing the idea that the desktop OS and phone are companions.

Fans of Microsoft's mobile OS for years have clamored for such a marketing campaign and now it looks to finally be happening. Thanks, Louis B, for the photo!

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Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and wearable tech. He has reviewed laptops for over 10 years and is particularly fond of 2-in-1 convertibles, Arm64 processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, performed polysomnographs in NYC, and was a motion-picture operator for 17 years.

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