The fallout from the UK's decision to leave the EU this past summer has already driven price increases on some products, and now the Brexit bump is hitting something dear to Microsoft fans: Surface. As first spotted by TechChrunch, Microsoft has bumped the price of Surface Book models by £150 across the board. That's not all, however, as the Surface Pro 4 has seen price increases ranging up to £100 on all but its entry-level model.
In a statement to TechCrunch, Microsoft confirmed that the price changes went in effect today because the company is "adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics." The company did clarify that these price increases only apply to individual buyers and organizations without volume licensing contracts.
The net effect of the increase is that the cost of buying into the entry-level Surface Book is now £1,449 — a bump from its original £1,299 price point. At the top end, the 1TB Intel Core i7 model with 16GB of RAM is now going for $3,049.
Microsoft is by no means alone in this. Apple and Sonos are also among some of the prominent tech companies that have increased their prices in response to the fall in value of the British pound. Microsoft itself even bumped some of its enterprise product prices in October.
