Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
Is Microsoft strangling Windows phone to prepare for the concept of Surface 'phone'?
By Jason Ward last updated
Microsoft's retreat from the smartphone space suggests its killing Windows phone. Perhaps it is, but only to prepare for what's coming next.
Microsoft, the ID2020 Alliance, universal digital identification and you
By Jason Ward last updated
Last year Microsoft joined ID2020, a global Alliance whose goal is to create universal digital identities for everyone. What are the social, economic and ethical implications of such an initiative?
A candid discussion on Microsoft, African Americans, tech and inequality
By Jason Ward last updated
It's been less than 100 years since the American Civil Rights movement. The impact of centuries of inequality is still being felt, even in the poor representation of blacks in Microsoft and tech.
Would an Android phone for consumers and Windows mobile for enterprise help Microsoft?
By Jason Ward last updated
Would a consumer-focused Android phone help Microsoft build developer relationships to support its ecosystem and a potential enterprise-focused Core OS device?
Microsoft aims high with AI — these are its current real-world impacts
By Jason Ward last updated
Microsoft is frequently in the headlines regarding its AI ambitions, but is there any real-world AI impact so far?
Why Microsoft needs to fix its broken tablet mode in Windows 10 (before it's too late)
By Jason Ward last updated
Microsoft's sub-par Windows 10 Tablet Mode is hurting its productivity advantage, leisure computing endeavors and Surface Andromeda hopes.
Sci-fi suggests a one-device future — and Microsoft (and Apple) should pay attention
By Jason Ward last updated
We're now in an age of ubiquitous tablet computers we call smartphones. Science fiction predicted this. What's next?
Google Glass and HoloLens clash in the enterprise en route to consumers
By Jason Ward last updated
Google Glass is back and like Microsoft's HoloLens its fighting for the enterprise. Whichever wearable wins the enterprise will likely win consumers.
Why Android is a serious problem for Microsoft
By Jason Ward last updated
Android began its trek to rule personal computing ten years ago. It recently overtook Windows as the most used OS in the world, and that Microsoft has a serious Android problem. Here's why.
Why the death of Windows 10 Mobile may be a good thing
By Jason Ward last updated
Windows 10 Mobile's death is bad on many levels. Still, much good may come of its demise.
The NFL is making Microsoft Surface a winner on and off the sidelines
By Jason Ward last updated
The NFL and Microsoft forged a five-year partnership to promote Surface on the sidelines. But Surface is now being pushed into communities, schools, healthcare and more.
What Microsoft's holiday 'Wish Machine Contest' is all about
By Jason Ward last updated
What if you could ask a multibillion-dollar corporation to do something great for someone else and that corporation would do it? Well, this past holiday season Microsoft tried to do just that.
How (and why) Microsoft's CEO is carrying his predecessors' legacies
By Jason Ward last updated
Many Windows phone fans condemn Microsoft CEO Satya Nadella for his cloud and AI focus. But he's merely carrying the baton passed him by his predecessors.
Why Microsoft's mobile future may depend on eSIM
By Jason Ward last updated
Microsoft and Qualcomm's Always-Connected PC strategy has everyone talking about eSIM. But what is it? And why does it matter to Microsoft and you? And how will it change the game?
Why Microsoft's 2018 reorg matters to everyone, on every platform
By Jason Ward last updated
Microsoft's recent reorg moves Windows from the forefront as Microsoft pursues an intelligent cloud-as-a-super-OS strategy that manages personal computing across platforms and devices.
WhartonBrooks Part IV: Building the team, the company, the phone, and expectations
By Jason Ward last updated
Upstart Windows phone maker WhartonBrooks has been quiet for a little while now. I guess that's what happens when you're working hard to meet your own expectations, to say nothing of the fans'.
Windows phone refugees may not find asylum on Android
By Jason Ward last updated
Windows 10 Mobile's dying and Android phones and the iPhone are a Windows phone refugees only real options. Here's why they may want to pass on Android.
How Microsoft and Steelcase are building the workplace millennials will love
By Jason Ward last updated
Millenials will comprise 40 percent of the workforce by 2020. So Microsoft and Steelcase are building workspaces that merge tech and design that these digital natives will love.
Effective marketing will be key to Microsoft's Windows Mixed Reality success
By Jason Ward last updated
In 2015, Microsoft introduced HoloLens and Windows Mixed Reality (previously called Windows Holographic), the company's wearable Windows 10 computer and holographic platform that powers it.
Following poor Always Connected PC reviews, Microsoft appears to distance itself from Qualcomm and ARM
By Jason Ward last updated
Microsoft's and Qualcomm's 'Always Connected PC' messaging has been sync until poor early reviews. Now Microsoft's loyalty seems to be wavering.
AI, Bots, and Canvases, Part I: My evolving view of Microsoft's AI vision
By Jason Ward last updated
Microsoft envisions Cortana doing much more than reminding us to pick up toilet paper on the way home from work.
How Microsoft's approach to 'Windows Core OS' differs from Google's and Apple's
By Jason Ward last updated
Microsoft's Andromeda OS is one Windows for all device types. This single OS strategy is a philosophically different approach to computing than Microsoft's successful rivals.
Microsoft's unique vision: Hardware and software should conform to the user, not the other way around
By Jason Ward last updated
Microsoft's belief that devices should conform to users may be a forward-looking perspective its rivals are missing.
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