Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
What Android and iPhone users need to know about Windows phone
By Jason Ward last updated
Many iPhone and Android user appear to be unclear on what exactly Windows phone is. So we summed it ALL up.
Microsoft's Cortana needs be the best enterprise assistant to survive
By Jason Ward last updated
After its consumer struggles, Microsoft's Cortana is making a last stand in the enterprise. And according to a recent study, she may have a chance.
Do we share too much about ourselves with Microsoft and others?
By Jason Ward last updated
We share a lot of personal information in the name of convenience, but at what price?
Andromeda, folding PCs, and Microsoft's vision for the future of personal computing
By Jason Ward last updated
In partnership with Qualcomm, Microsoft's Project Andromeda is ultimately meant to inspire a new category of connected pocketable PCs for everyone.
Microsoft must manage consumer expectations of Windows 10 S to avoid PR nightmare
By Jason Ward last updated
Microsoft said Windows 10 S is the Windows we all know. There's one major difference, however, that could be problematic for consumers and a real PR issue for Microsoft.
Why Microsoft's mobile story is so profoundly confusing
By Jason Ward last updated
The narrative around Microsoft's mobile strategy is an ever-shifting tale of despair and promise. Though Microsoft is culpable, it's not the only guilty party.
Microsoft must passionately market Surface Laptop to take on Apple's MacBook
By Jason Ward last updated
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?
Microsoft's 2018 Mixed Reality plans show progress toward immersive digital future
By Jason Ward last updated
HoloLens creator Alex Kipman's outlook for 2018 suggests Microsoft's making his dream of a world where the digital and physical co-exist in three-dimensional space a reality.
Microsoft CEO admits repeatedly abandoning consumers was a mistake
By Jason Ward last updated
Microsoft CEO Satya Nadella admitted abandoning consumers is a mistake he's repeatedly made, a mistake that may very well cost Microsoft in the future.
Microsoft's embrace of iOS and Android is not a new mobile strategy
By Jason Ward last updated
Microsoft's iOS and Android investments aren't a new mobile strategy to replace Windows Mobile; they're what's left of an ambitious multi-platform mobile effort.
Microsoft already has the tools it needs to address the Windows 'app gap'
By Jason Ward last updated
Microsoft's lack of developer support affects its entire ecosystem. The company may not be able to completely fix the app gap, but it has several tools it can use to address it.
Black History Month is over − this is what Microsoft did and didn't do
By Jason Ward last updated
Black History Month is over. Here's how Microsoft highlighted the contributions of African Americans. Was it enough?
Microsoft's MIA Surface Andromeda pocket PC could have advantages over folding phones
By Jason Ward last updated
Folding phones are exciting, but Microsoft's missing-in-action Surface Andromeda pocket PC could have brought more to the table.
3 ways Android apps make Chromebooks more like Windows PCs
By Jason Ward last updated
Google markets Chromebooks as more secure, simpler to use, and easier to maintain than Windows PCs. But Android apps on Chrome may have changed things.
Microsoft leadership: Here's who is accountable for what in Redmond
By Jason Ward last updated
Microsoft's leaders bear the burden of guiding Microsoft through exciting and competitive times. Here's a quick look at the company's leadership.
Is early 2018 too soon for a Surface phone?
By Jason Ward last updated
Unless Microsoft surprises the world with a 2017 debut, we're expecting a game-changing Surface phone in 2018. But will Microsoft's ecosystem be ready?
Can Microsoft keep up with Apple in the race for AR/VR supremacy?
By Jason Ward last updated
Microsoft is an industry leader in augmented reality (AR) and virtual reality (VR) thanks to HoloLens, Windows Mixed Reality and the company's partnerships for VR headsets. With a single update in iOS 11, however, Apple may be poised to become a legitimate challenger.
What Microsoft's ambitious plans for Azure mean to YOU
By Jason Ward last updated
Microsoft's Azure Cloud talk seems boring and mundane, but it's actually where all of the action is.
Microsoft wants to teach Cortana to 'do' (not just 'know') more
By Jason Ward last updated
Microsoft's Cortana Intelligence Institute will teach Cortana proactively to do more for users. This strategy differs from rivals which primarily provide information or perform tasks on command.
3 good reasons why Surface Go is great for businesses
By Jason Ward last updated
Microsoft's says Surface Go is for everyone. Here's why it's particularly great for businesses.
Hey Windows phone fans — Microsoft doesn't need you for 'Surface phone' to succeed
By Jason Ward last updated
Disenchanted Windows phone fans feel Microsoft's next mobile device will fail without their support. But Microsoft's ultimate mobile device vision may not need those smartphone loyalists.
How Microsoft's big bet on 5G may be bad for your health
By Jason Ward last updated
Microsoft and others are pushing the 5G revolution. But there is a growing outcry that 5G can seriously hurt us and the environment.
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